It is researched and noted that more than 20 percent mobile applications are not used again after the first usage. And at the very initial phase of the year, we can’t miss having strategies to gain the massive numbers of users.
The mobile application development industry is all about making the constant effort to have the customer base. The customer here means the mobile app users.
And to gain them and make them engaged takes effort. Currently, we can say that this is the phase where the mobile app trends can be transformed. We can consider this as a transforming time.
And to match the step with altering times and trends, you need be changing the way we work with your mobile app. Whether it is mobile designs or development.
Because people nowadays are demanding for the change. They need the mobile apps like they have never seen. And they have more options at the app stores.
So they are more likely to leave your app the second they find a new one. It is researched that more 72% of the app users are possibly not coming back to the app in next 72 hours. And this approximation meets the right figure.
To get the good return on investment of the company, you need to be active in gaining the app users. In both the ways, making the existing users engaged and getting the new app users.
It is said and researched that, getting the 5% of the increase in the customer base will lead more than 75% of hike in the business profits. So it is highly recommended to make your user’s engagement engaging.
Here are the imperative keys that you need to apply when you want to keep your user base just engaging!
Winning the First Impression
It is not like “the first impression stays to be last” but it somehow becomes truth in the case of business. Visiting the new restaurant may attract you visit once but you as a customer do have a thought to go or not to go.
Having the first bad experience will never lead you to visit that restaurant again. Isn’t the truth? Likewise in the online presence of a business. Whenever we hit the website or maybe downloading an app that is not familiar to us.
We may get the different experiences. Either it becomes one of the most favorable of us or we won’t be remembering the name of the app.
Here the user interface of the application plays a vital role. And for retaining the app users, it must be altering and modern at the time. The user interface should be telling to your customers to be there, stay there and giving reasons to not leave the mobile application.
The UI should be completely matching with the UX of the app. It should completely seize the attention of the huge user base.
Ensuring Great Performance
An app that performs well is likely to win the post activities by the user. If the app is getting the user with a great UI and fails to provide the performance, the users will be more annoyed with the app.
Because the users are in general thought process that An app with great satisfying UI will have the nicest performance as well. And then the revisiting criteria of the user base come to zero.
Performance is the huge entity to consider. Because once an app goes for the toss, even if you have a nice performance at other modules of the app, the users will be leaving the app. And will be disappointed with the app, of course.
When Have you made the latest move to your app?
This point considers your app to be up to date with the trends, requirements, users feedback and all over the app performance again. Here you can consider to add up the extra features in the app and may want to remove the features that do not make any difference to the app and the app users.
The updated apps should have the quickest pace responding to the users and making the loading speed quick and battery usage at the minimum respectively. The mobile app development should be light weighted. And keep updating your app to gain the customers satisfaction.
Effective Use of Social Media
Today is the age of social media where everything is posted, shared and subscribed for more. Yes, and you as an entrepreneur should have complete command on making the use of it.
We have Facebook, Whatsapp, Instagram, Google+ and more on the list. The social media can be used to advertise your app and also can share what is important to be added to your app? There are various factors in the social media that need to be invoked to make engagement with your app user base.
“A customer is satisfied when they proactively feel to rate your app without being notified.”
Keeping the habit of finding your own bugs and making it rectified soon will definitely give the better engagement of the users.