The number of transactions conducted through mobile devices is increasing day-by-day, with the sole purpose to deliver quality customer service.
Organisations who have embraced mobile devices to simplify and speed-up their business transactions, have noticed a surge in their annual ROI (Return on Investment). In this digital world, where competition is at it’s summit, deliverance of next-level customer solutions becomes highly imperative. Customers love the services which is based on next-generation technology, which in turn consolidates the relationship between customer and enterprise.
E-commerce industry is flourishing at a fast-pace which has dragged the attention of customers from brick-and-mortar stores to online shopping. Customers have switched themselves to online payment services wherein memorization of banking credentials like username/password, credit/debit card number etc becomes mandatory, in order to conclude the online transaction.
Memorising all this confidential information is really tough and unlovable, by customers. Considering this situation, various mobile app development company have initiated their endeavor towards mobile wallet application development.
A mobile wallet is used to store the details about multiple credit cards and confidential credentials related to customer’s bank account. It is also termed as e-wallet, digital wallet or m-wallet.
The aim behind the introduction of mobile wallet in the market, is to ease online goods purchasing process. It eradicates the hurdle of typing the sensitive financial credential thereby speeding up the live payment process.
Now, you would have recognized that a mobile wallet app is not less than a safe locker. Hence, its development process should constitute various trendy technical and security parameters, in a steadfast manner.
Here we populate the list of considerations to be kept in mind while building a perfect mobile wallet app.
Mobile wallet is a storehouse of highly confidential and sensitive financial data which includes internet banking username/password, credit card number/password, digital currency etc.
Hence, it is the core responsibility of the developers to implement and integrate stringent security parameters in the source code of the application. Among all those security parameter, encryption comes at the top of the list.
Encryption is the process to convert the human readable data into an unreadable format. Other security parameters include authorisation, automatic check-out, session expiration/time-out etc.
Inclusion of reward / loyalty point scheme
The most efficient methodology to retain existing customers is to periodically add reward points into their account.
Reward points can be redeemed for gift vouchers or gifts. Customers remain stuck to apps which include such reward functionality.Apps which lack reward related feature is immediately discarded by customers from their device.
Customers should be provided with the facility to view the collection of their reward points with the facility to redeem it, as an when they want. Also, during the development you need to keep in mind the target audience and their purchase behavior.
Auto digital invoice generation
Whenever the user goes for a transaction, they should be ensure whether the transaction has successfully executed or not. Digital invoice is the only solution to it. Every transaction should generate digital invoice, irrespective of the number of transaction taking place. The app should be able to automatically forward this digital invoice to the customer’s registered email address.
The notification feature in the app, helps customers to periodically receive promotional content. This promotional offer can be delivered to the customers even when there is absence of internet connectivity. This is one of the biggest advantage of notification feature and the only medium to keep the customers engaged forever.
Advantages of mWallet app
Online payment flexibility
Minimum transaction turn-around-time
Extensive discount and bonus option
Function able on multiple mobile platform
Support to wide range of payment tools
Mobile wallets have become an indispensable asset of any organisation. The development of m-wallet application is escalating upwards day-by-day, as digital and ecommerce technology has become the driving force behind the enlistment of global economy. The success of any m-wallet app, absolutely depends upon the number of trendy technological and m-commerce features incorporated into it. Integrating your app with third-party e-wallet API like Google wallet, Apple Pay and MasterPass increases the efficiency of the app.
Steve E Jimenez is very enthusiastic about modern technology and shares the wondrous thoughts keeping facts and figures in mind. He prefers to explore the cutting edge tech stuff. He is an early adopter and would like to stay up-to-date concerning advanced trends in the Industry.