Day-by-day the number of e-commerce transaction through a mobile application is increasing rather than a website. This is good news for businesses too. As per the survey conducted it has been observed that nearly 88% of people agree that a smartphone makes them more spontaneous while shopping. By 2020, e-commerce sales in the US alone are expected to cross $330 billion. This makes a mobile app development an indispensable asset for any e-commerce business. But don’t be in a false notion that any rough random design would kick-start your e-commerce business.
“ It is not the quality of the product neither the reasonable price of it, that matters. What matters most is trust. If a customer can’t trust you then there is zero chance of them returning”.
For any e-commerce store to be successful it is imperative to issue an outstanding user experience. So before you set forth in developing a user engaging e-commerce app, here are some of the crucial considerations to be kept in mind.
Crystal clear user interface design
Customers are deeply engaged if the user interface design seems appealing to them. Two factors are to be considered in prior, before initiating the designing process of a UI. First is the screen size, right from the “Menu” to the “Buy Now” button, it is utmost important to define the position where the content is placed.
The second factor is the ease to use your app. For example, in a Flipkart app on the top left side, the user can find a sign in option and just above that a search bar. This type of interface increases user engagement and makes them fall for it.
Nowadays, mobile devices are shipped through varied screen sizes wherein the iOS devices have a limited number of screen sizes. At times, the app fails to provide the same rich experience on all devices. For example, you have installed a particular app in your mobile phone of a screen size of 4 inches and you love to use it. You then install it on another mobile of different screen size, in such case the app functions well but the user experience does not feel the same. To avoid this type of circumstances, you need to design an interface that is fully compatible and adjustable to varied screen size without getting the quality of the image to diminish.
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Auto-complete feature in an application auto-suggest the rest of the word a user is typing. It is helpful in times when the user is not fully aware of the name of the product. When the user types in the search box, it allows them to see a visual representation of the desired product, which ultimately leads them directly to the product page.
Easy checkout process
Everybody of us hates the lengthy checkout process. A checkout process in which multiple pages are involved agitates the customers. Simple checkout process facilitates the user to purchase the desired product as a guest. Storing users personal credentials like email, a contact number will, in turn, will save time from having to repeat the process whenever they try to purchase from your app.
A wish list of products
There are chances that after browsing for hours customers may not purchase the product but definitely save the product for future purchase. The whole shopping process becomes interesting by facilitating the customers to add the products to a “wish list”. On one hand, it gives your customers a simple reminder of the products they saved earlier and on the other end, it will help you in measuring a particular product interest past a clear-out sale.
Data security is the top level of concern when it comes to online shopping. Everything is dependent on the security of the data. It is the most important thing that you can do for users financial safety. SSL certificate is a must for any e-commerce websites. SSL stands for secure socket layer and is a form of security for websites to handle sensitive information such as customer names, mobile number, address, credit card number, etc.
A/B testing is also called as a split testing. It is a methodology in which two versions of the web pages are compared to find out which performs better. This type of testing is one of the overlooked aspects of the digital world. Due to the stiff competition, it would be tempting to make your app live without thorough testing, which can lead your app in the wrong direction. It is used to test everything from website copy to sales emails to search ads.
No matter how much superior your product is or how reasonably they are priced- the bottom line is the trust, which forces them to visit again.