apple app store rejected

Why Apps Get Rejected From Apple App Store?

In this technologically developing era, different app stores have been created. But each of these app stores has their own stringent quality requirements guiding what is acceptable or what is against their guidelines will get rejected in their app store.


There are over 2 million apps on app store current and the average number of new apps per day is approximately 1000. Apple itself stated that 88% of the new apps get rejected due to avoiding the rules of their guidelines.


It is perfectly clear now that entering into the app store is itself a task and in the guidelines, apple mentioned clearly that we have enough crap in the app store, we don’t need more.

So, for your ease, we have assembled a list of tips that will help cross the minefield of guidelines that lie between developers and a space on the App Store.

1) Test your app for crashes and bugs


Make sure that your app is comprehensively tested and all bugs are finished out before submitting the app to the App Store. Developers usually think that small bugs or lack of functionality might not be caught, but this is wrong.


According to the developer guidelines of Apple, bugs and incomplete apps with broken functionality/hyperlinks, inaccurate or misleading info is the top reason for app rejection. Apple has a very low tolerance for apps that crash during the process of testing and review.


Apple’s rigorous testing process puts your app through multiple testing situations including maximum concurrent incoming connections, multiple touches, etc. To pass through the testing process let your app go through multiple scenarios to test and find out the possible bugs, crashes, and flaws.


You can also go for professional testing agencies. So make sure the crinkles in your end products are ironed out with an iron fist, any bugs and your app may get rejected.

2) User Privacy


The first point on the guideline of Apple is safety and privacy of the user. By this, you can take an idea how important this is for your app to maintain the security and privacy of the user.


Be very clear and frank about the permissions that your app will need. Always let users choose the data that they will be sharing with you and explicitly inform them what the data will be used for.


Avoid capturing and sharing of personal user data. This means that your app must have a privacy policy and must not utilize user information without prior notifying the user. Apple directly stated that apps should not add content that is hateful, insensitive, upsetting, meant to revulsion, or in exceptionally poor taste.

3) Don’t be Copycat ! Come up with your Own Idea


Apple says that their customers wants the apps that are simple, refined, innovative, and easy to use. Apple App Developer guidelines quoted that “We have over 250,000 apps in the App Store.


We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted.” This rule is very self-explanatory, it conveys simply that make an app that the customer will not regret downloading and using, make it entertaining and useful. T


he apps which are copied or have the same functionality as of some other app already present on App store will get rejected without a second thought.

4) Don’t mislead the users with wrong info


Make sure it is as to the point and accurate as possible, avoid ambiguity and generic sentences. Your app must perform as you have advertised and should not give users the opinion that the app is something it is not.


If your app is promising towards certain features and functionalities, it needs to fulfill those. This is under the most common reasons for an app rejection. So before submitting the app spend some time on proofreading your app’s description. This description will be the primary source to get an idea of what your app works for the users.

5) Focus on UI/UX

Apple has a highly strict guideline around the look and feel of apps in the store. You have to make sure that your User Interface meets the user’s requirements by planning the design very carefully.


Also, don’t forget to follow the Do’s and Don’ts of Apple design guides. Apple prefers consistency with their style as they feel these guidelines will ultimately help you provide the best user experience.

6) Your app taking years to load


Apple’s standards say that if an app takes more than 15 seconds to load from scratch is counted for rejection because users are not expected to wait for longer. Make such app that is designed as convenient and readily accessible, entertains or services.


Let the user feel as natural and as smooth as possible while using the app. Design simple and agile apps that load their basic functionality quickly. Apps that try to perform too many functionalities without satisfying one are scowled by Apple’s team.

The main reason for app rejection is due to the performance of app or in other words we can say that app incompleteness. As per the apple survey, 42% apps rejected due to performance issue.


These are just some primary reasons for the app rejections from the app store. There are some other criteria as well which you should consider such as usage of private APIs, external payment gateways, repeated submission of similar apps, etc.

So take in account the Apple’s guidelines for apps and then go for the app submission.

Steve E Jimenez is very enthusiastic about modern technology and shares the wondrous thoughts keeping facts and figures in mind. He prefers to explore the cutting edge tech stuff. He is an early adopter and would like to stay up-to-date concerning advanced trends in the Industry.

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