Black Friday sales are always a talking point among shopaholic people. But this time Black Friday 2020 sales will be totally different. The pandemic did hit down most of the business, their working, and operations like never before. Businesses want to ensure quality services and operation for the customers and prevent Black Friday mishaps amidst the pandemic.
Before diving into the depth, let’s talk about some basic first.
What is the Black Friday Sale?
Black Friday is a special day for shopping enthusiasts. It is the day after Thanksgiving Day and the whole week (Christmas shopping season) celebrated as Black Friday week. It is celebrated on the 4th Friday of November every year in the UK & USA. Most of the shops offer a great discount to avail of this shopping season. Black Friday 2020 will be celebrated on 27, November 2020.
As we all are concordant on a point that it will be tough to get the best out of Black Friday Sale due to the COVID-19 pandemic. So, for ensuring seamless operation, here are some proven tips that will skyrocket your prepping-up process.
1. Prep-up All
Gather everything in place before anything. Knowing about the type of online tour that you wish to provide, you must chalk out everything about the products that you will be putting online.
2. Streamline the Products and Accessories
Though discounts and offers attract a host of customers, they do not mean everything. Customers hunt for great attach rates as well. Large revenues come from attaching some matching accessories with a much larger product. All you require is to put the accessories on a larger discount than the normal rate and scale up your sales from the larger product that you are focusing on.
Attach rates and schemes play a pivotal role in deciding the kinds of advertisements that you will be publishing for the holiday season. Moreover, they will help you to decide the location of posting your shopping feed, plan your budgets, and identify the revenue-generating areas.
3. Plan your Budget
Knowing that the competitors are going to take well-advantage of the overwhelming pressure during the holiday season, planning the budget is a crucial step for boosting the profits up from your business. You must analyze what all products you are wishing to display, forecast the sales volume, and invest accordingly.
4. Know your Audience
Before diving in, you must know who your target audience is. Having an idea about who are the prospects being targeted by your products and who all are interested in the solutions that you provide helps to plan the entire campaign.
For boosting your sales up, you must try to expand the business reach. So, never neglect the aspects of brand awareness. Among all the customers who search on your products, you must recognize who all are just researching out, and who are attempting to benefit from the solutions that you provide.
5. Allocating Budget
Just as it is necessary to plan your budget, it is also necessary to allocate your budget wisely between brand awareness and ad campaign. Initially, you can allocate 60-80% of the budget for brand awareness to spread the word about your business to the masses.
After some considerable time, you can allocate your budget according to the general budget allocating rule. You may assign 40% of the budget for brand awareness and leave the remaining 60% of the budget for advertisements.
Emails are valuable for boosting sales even today. Building a mailing list is time-consuming. So, before the holiday season comes, you must get at least half of the list ready with you.
If you think that the holiday season is just a couple of weeks ahead, and you do not have time to build a mailing list, then you are partially correct. However, something as important as an email list must be created from the day itself. So, irrespective of how close the sale season is you must start building a mailing list as soon as you can.
7. Landing Pages
The landing page is the page of your website where a customer lands after clicking on your advertisement or an email link. The fundamental rule for a great landing page is ease of navigation. So, at first, you must direct the ads and mails to the particular Black Friday offer page of your website and not on the home page.
The offer page redirection ensures that your customers do not spend unnecessary time navigating the websites and searching for the holiday season offers. Customers tend to scan through rapidly, especially during the sales purchase. You must, therefore, target to put up all your offerings at the front door itself for the customers to find the offers easily.
8. Product Page Optimization
Not only the product images are crucial, but also the optimized product description and titles play a significant role to revamp your sales. You must check if the categories, subcategories, and labels are showing up correctly or not. Moreover, the actual prices, and the prices after applying promo codes and discounts must be calculated correctly.
9. Analyze your Competitors
Treat competitor analysis as your priority. You would not want to see your competitors selling similar collections as yours at a lower price. Beyond price analysis, you must look for the improved customer service that your competitor provides. For instance, if you are providing free shipping to your customers, your competitors might have walked a step ahead in giving overnight free shipping service to their customers.
Plan before showing up for the price race. The giant sellers can afford losses against minimizing the margins and boosting up their sales. But you cannot always afford to do that. So, a concrete competitor analysis has to be done before curating a successful holiday season sale plan.
10. Solve Fulfilment Issues
What if you have volumes of orders but cannot ship the products on time, or the suppliers turned away? In such scenarios, you will get bad reviews, ranting customers, and defamed business. So, before the sales are going to hike up, you must stay prepared with additional supplies and timed shipment services to cope up with the rising demand for your products.
11. Fix the Technical Glitches
After you planned, worked hard, and made tremendous efforts to make the holiday season a big hit, a small technical glitch happened, and you lost all the sales. A nightmare, right? Well, to prevent such a disaster, you must plan and cross-check all the possible technical glitches.
Check for the correct functioning of the payment options and the payment gateways. See if your website calculates correct taxes and discounts or not. Also, you must verify the integration of the shipping services to obtain the accurate delivery date and shipping charges. Moreover, you must target the right functioning of return and exchange schemes as well.
All in all, before going live, you must revise all the functionalities of your website, and fix every bug and glitch in time. Hiring the top eCommerce store development company omits most of these errors at the developmental level itself and saves a lot of precious time into fixing the bugs at a later date.
Following these strategies and planning ahead of time saves a lot of your efforts and prevents transforming your sales into a disaster. While taking care of the other aspects is in your hands, you might not be friendly at solving technical issues on your eCommerce website. In such a case when you do not want to take a risk in the app development horizon, collaborating with Auxano Global Services, the top eCommerce app development company in USA is the best option for you.