In today’s competitive world, to climb the success ladder you first need to climb the ladder of search engine results. To become a search engine’s favourite you need to ensure class apart search engine optimization.

SEO experts know the importance of keywords in SEO as well as frequently changing search engine algorithms. It may be challenging to keep up with the changes so you can instead put more focus on the not-so-frequently-changing things like keywords and content.

Keywords play a crucial role in making your site appear in the first few search results. But, more importantly, you have to find the right keywords that help you rank high. Best online SEO tools help you find the appropriate keywords while guiding you through the optimization for better ranking.

Top Free Tools in SEO 


Even though you may be tight on your budget you can go for the best free SEO tools and stay a step ahead of your competitors. Here are the 20 best free tools in SEO to improve your ranking.

1. Google Keyword Planner

Google is the most widely used search engine across the globe and thus google SEO tools are the best to rank higher. Although Google Keyword Planner has certain shortcomings, it can be one of the best tools to start your keyword research with.

2. Google Analytics

Google Analytics tells you the things which are working out for your website and which are not by giving detailed analytics and results.

3. Google Pagespeed Insights

Visitors would not stay on your website if it takes too long to load. Google Pagespeed Insights evaluates the page loading speed on mobile and desktop, gives out the result, and suggests ways to optimize the shortcomings.

4. Google Data Studio

Google Data Studio is another one of the best SEO tools for marketers that come for free to use. You can generate reports for the data acquired from various sources for analysis.

5. Google Search Console

While talking about Google’s SEO tools, Google Search Console is something that cannot be missed out. You can get a thorough report on the crawling and indexing of your page, address inadequacy if any, and resolve them.

6. Bing Webmaster Tools

Bing Webmaster Tools may be sidelined because of the immense popularity of Google SEO Tools. However, These tools can produce many more keywords than Google Keyword Planner does.

7. Moz Free Tools

Moz Free Tools are not free, but it does come with a 30-day free trial for you to explore. There are many tools included by Moz for SEO such as MozBar, Moz Keyword Explorer, Moz Link Explorer.

8. Woo Rank

Woo Rank is an amazing alternative to top free SEO tools to use in 2022. Apart from keywords and page crawling, it notifies you when your website rank goes down.

9. Ubersuggest

Ubersuggest is one of the famous free SEO tools to boost your rankings. The free version of this tool helps you explore the right keywords as well as compare and analyze your website against competitors’.

10. Screaming Frog

Screaming Frog also provides a range of free SEO optimizer tools to help you reach the summit of Search Engine results. It includes a log file analyzer and Screaming Frog Spider that can be used as free website optimization software.

Complete Review Of Screaming Frog SEO Spider Tool [2021]

11. SEMRush

SEMRush is the marketers’ choice for its bundle of features. Instead of blatantly finding the right keyword among thousands, you can simply get the one that your competitor is using. You can also look for the pages of competitor’s websites that generate the most traffic.

12. NitroPack

NitroPack is a plugin to optimize a website easily. It goes the best with WordPress, but you can use it effectively with other websites too. The good thing is, it comes with easy installation and usability.

13. GT Metrix

GTmetrix primarily focuses on the speed of the website and comes with other features such as regular performance and optimization reports. You can get tips and tricks with GTmetrix to make your website more compatible with the search engines.

14. Keywords Everywhere

Keywords Everywhere is an extension to your browser and work in harmony with other keyword tools. It adds more information to the keywords from keyword tools like CPC, volume, and much more.

15. Answer the Public

Answer the Public is relatively different from other free SEO tools. Its user-friendly interface and functionalities add to the popularity of the tool. You can tap into a question and get related data such as comparisons, keywords, and prepositions.

16. SEO Minion

SEO Minion is rather a browser extension than an independent tool. If you are a fan of using Chrome or Firefox, this lightweight tool will work best for you. You can take up the everyday SEO tasks like broken link check and on-page SEO with SEO Minion.

17. Seed Keywords

Seed Keywords does not give results based on the other keyword tools, rather it produces the actual keywords that a user might search for. It gives the keywords based on real-time scenarios.

18. Open Admin tools

Open Admin Tools provide the ability to do HTTP header analysis and DNS record analysis along with keeping a check on your website’s progress. It provides reports for traffic, page rank, indexed pages, backlinks, etc.

19. SERProbot

If you are in a hurry and want an overall insight into your website’s SEO and not a detailed report then SERProbot is for you. It checks the rank of any website and up to 5 keywords in one go.

20. Similar Web

The Similar Web is yet another SEO tool for web analytics. It can compare your website to that of competitors and bring insightful results. You can check the traffic and make progress accordingly. The tool’s free version has limited features but it will do everything necessary.


SEO is the most important element of a business and it has to be accurate and updated at all times. A top SEO services agency like Auxano Global Services assists you with the diligently curated SEO strategies to boost your search engine rankings.

We help you select the right SEO tool that works best in 2022 and find suitable keywords and optimization techniques for your website. Get in touch with us to make your website search engine’s first choice and take your business to the next level!

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About the Author

Nirav Upadhyay

Nirav Upadhyay

Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.