Virtual reality is finding popularity these days among marketers. It is paving the way in digital marketing by allowing users to experience the virtual world in real-time.
Marketing done door-to-door would hardly make an impression on the customer. But with VR, you can convert the leads.
Digital marketing service is marketing techniques done on various platforms like social media, websites, emails, Google ads, etc. Through this concept, businesses built a wider audience in comparatively less time. Marketing on a single platform will drive many users to watch your ad. Friends of your friend will be watching, making your ad visible to thousands or lakhs of users. Now, when such a huge number of people will watch, the probability of lead conversion would rise.
With such an advantage of digital marketing, virtual reality can do wonders for it. This would be just beyond our imagination! It will completely transform the way of marketing.
Do you know?
By 2023, the virtual market is going to rise drastically. It may cross $190 bn.
Remember Pokémon Go! It drove the whole world crazy with its VR features in 2016. VR never goes wrong in impressing individuals with its mind-boggling characteristics. Applying virtual reality marketing to your products and services will boost your sales criteria and give a new turn to your business.
Knowing this, it would be beneficial for every business owner to invest in virtual reality for marketing their brands. Let’s discuss virtual reality marketing in detail.
What is Virtual Reality Marketing?
Talking virtual reality marketing refers to the promotion of brands utilizing AR/VR technology. Nowadays, almost every individual is using social media. Let’s take an example of Instagram- many VR filters are simply placed over pictures or objects to give a realistic feel. We all have used it, Right! So, this is what we are talking about in AR/VR marketing.
There is another very famous example of the makeup brand Sephora. It is from where AR/VR marketing was noticed with its virtual artist app. Here, customers can try the products virtually before making a buying decision.
Marketing through VR techniques is helping businesses to flourish. This is the reason why numerous brands are opting for a VR marketing strategy.
Why Focus on Virtual Reality Marketing?
The prime focus of every business is its customers. To provide interactive options and make customers happy, almost every business owner is finding unique ways. Virtual Reality Marketing is one such approach to attract consumers.
Incorporating VR marketing into digital advertising presents every product or service to users in 3D format or it can be said that VR provides a digital experience rather than a physical experience to end-users.
This AR/VR technology not only makes the brand visible but also makes a good connection between a brand and its customers. It gives a strong base to the advertising content and offers a real-time experience which makes it possible to easily attract customers and convert them into leads. Therefore, with such huge benefits of VR technology, companies are stepping forward with virtual reality marketing.
Best 9 Ways Virtual Reality Are Reshaping Digital Marketing
Customers are hard-to-please. They want something new, more persuasive, and a realistic blend of conventional digital marketing. A marketing campaign that meets these objectives becomes successful in converting leads into permanent customers.
You cannot overlook the growing competition in the market. Suppose, you invested your blood and sweat in attracting customers. While your leads were on the brink of conversion, your competitor snatched away the opportunity with a better campaign. It’s a relatable situation. Isn’t it?
Overall, you cannot rely on traditional digital marketing strategies. It’s better to rethink your digital marketing campaign from scratch, probably by mixing Virtual Reality into it. It’s hard to beat a VR-enabled strategy for anyone! So, you can lead the industry, get maximum conversions, and access an unbeatable competitive advantage – all at once.
You might be thinking, how does VR create on-point digital marketing campaigns? Here’s your answer! Let’s review how VR can help reshape conventional digital marketing strategies.
1. Virtual Experiencing Of Products
How about using a product without buying it? We can check whether the product meets our expectations and make better buying decisions. It’s possible through VR. Virtual reality helps customers get a better experience of products and allows them to imagine how they would look in their lives.
For example, a customer wants to buy a sofa. Company A shows him a traditional digital catalog of their sofas. In contrast, company B used VR to superimpose their furniture into the customer’s living room. Which brand can influence the buyer? Company B, of course! That’s the power of VR in digital marketing!
2. Higher Conversion Rates Driven By 360 Degree Video
Engagement is a vital component of driving higher conversion rates. Virtual Reality is the premium technology that can help you deliver the highest conversion rates through optimum engagements. One of the best VR digital marketing techniques that let you do so is 360-degree videos. It gives a holistic experience to customers and more opportunities for brands to impress them.
For instance, consider a simple marketing video from company A. In contrast, company B uses 360-degree VR videos to inform the users about their products. Which one will drive higher engagement rates? The second one! Thus, customers are more likely to convert to the second company that leverages VR in its marketing campaigns.
3. Improved Customer Experience And Service
Customers don’t want the mundane experiences from brands. They want a new and better customer experience and service before converting. Virtual reality and digital marketing are the perfect choices for companies to cater to customers with best-in-class offerings.
VR offers a deep dive into the immersive digital experience. It allows customers to better understand the brand and products. So, the digital marketing plans pillared on VR give better performance regarding high customer experiences and services. Thus, they have better chances to become successful. It makes VR the most popular choice among customers, brands, and digital marketers.
4. A Substitute For In-Person Interactions
Many customers don’t prefer talking to the sales representatives during shopping. They don’t even get their doubts cleared by these executives. However, they won’t mind talking to a virtual avatar! They are freer to talk to digital representatives or virtual chatbots online. So, brands should consider a VR point of contact if they have been struggling hard with the sales team.
Since customers interact better with virtual assistants, replacing human points of contact in digital marketing campaigns can be a plan. They can get better responses and more leads once VR sales representatives take their positions. Indeed, they are way better substitutes for in-human interactions.
5. Online Events Taken To The Next Level
VR has taken online events to new heights. Honestly, they have become better than physical events. Have you heard about Travis Scott’s concert in Metaverse? It’s one of the classic examples of how vibrant and massive online events can become thanks to virtual reality. These benefits are here to stay for the longest and improve digital marketing campaigns from scratch.
For instance, a brand has collaborated with a musical influencer. They want to market their company online using VR. The best way to gain maximum traction would be by hosting a live concert in the virtual world. An immersive and better-than-real experience will appeal more to the target audiences. Consequently, they will eagerly get in touch with the brand and convert to it in almost no time.
Also Read: Metaverse – The Future Of Digital Marketing
6. More In-Game Or In-App Advertising
The virtual reality world has opened numerous advertisement avenues for brands. Since games and apps have become better than expected, more customers can connect with them and interact with the in-product ads. Thanks to VR, ad placements in the virtual world have improved dramatically.
Let’s consider the VR world or Metaverse. Metaverse is a digital world where users can create avatars and experience the 3D space closely. Metaverse has several ad placement opportunities like city hoardings and billboards within games and apps. The targeted audiences can directly see, interact, and convert with the ads in the VR dimension. It makes digital marketing campaigns more successful than ever.
7. Multiple Mobile Marketing Applications
Mobile marketing apps based on VR are a revolution in the industry. They have become brand favorites in a short span. Top companies like Prada, Gucci, etc. have started using and praising the VR marketing apps. They have rolled out numerous immersive apps for customers to get better experiences and interact with them.
Do you know? L’oreal has launched a virtual makeover app to help people understand their products more closely from the comfort of their smartphones. It leverages VR to create a virtual world where leads can use various Loreal products and see their effects on hair and skin to make better buying decisions. These are critical checkpoints in L’oreal’s digital marketing campaigns.
Also Read: Cost To Hire A Digital Marketing Agency
8. Customers Can Try Before They Buy
VR lets customers try products before they buy them. So, they can make better buying decisions without wasting their money. More precisely, leads are more likely to buy a service after experiencing it virtually. And that’s why more brands are incorporating VR into traditional marketing strategies.
For example, a garment brand markets its products using VR. They provide a virtual try-on to customers to help them know about their offerings. As leads can see how apparel would look on them in real-life, they try more products, find the best attire, and convert to the brand more rapidly than ever.
9. The Enablement Of Product Training For Buyers
Many products have a steep learning curve for the users. They should invest more time learning how to use them than actually using them in real life. How about brands providing an option for customers to get virtual product training? Sounds interesting, right?
It can reduce the time taken for customers to learn how to use a product and focus on leveraging them in a short span. VR can make it happen for customers and brands. Besides, brands can use VR to provide instructor-led training to buyers in the digital space. These initiatives will deliver better customer experiences to customers making their marketing campaigns more successful than ever.
What can AGS do for you when it comes to Virtual Reality Marketing?
Like everyone, Virtual Reality might have blown your mind. It’s high time to leverage VR in your marketing campaign and drive higher revenues, customer engagements, and conversion rates.
Do you need experts to help you intermix VR into digital marketing? Auxano Global Services is here to help you!
We are an up-to-date brand with optimum VR capabilities. Having years of experience curating VR marketing drives, we have helped numerous brands achieve high-end marketing outcomes in a short span. Since we are the leading VR marketing company, our team provides our clients with a gamut of irresistible features. Have a look!
1. We have VR developers and designers to create unique experiences for your customers.
2. Our team has VR app builders to help you create platforms where customers love spending hours.
3. We provide you with VR marketers to help you shape your campaign and identify new-age goals for your brand.
On the last note, all these exciting benefits of VR marketing will bring explosive growth to any business. More and more shopaholics are preferring this mode of shopping as they can try anything virtually without visiting any shop personally.
Hence, there is no denying the fact that AR/VR technology will bring enormous growth to any business in 2023 and beyond. Come on, customers are eager to try on your product! Make them buy by offering a real-time experience.
Frequently Asked Questions
1. What is VR Marketing?
VR Marketing is a unique technique of advertising and acquiring new leads through immersive and digital experiences. VR marketing has higher engagement and conversion rates than a typical digital marketing campaign.
2. What are the Benefits of VR Marketing?
VR marketing can help brands achieve numerous benefits like higher customer experience and engagements, better product advertisement, higher conversion rates, and competitive advantage in the industry.
3. Why should I invest in VR Marketing?
The industry competition is increasing and customers have become hard to please. It’s high time to leverage VR marketing to get a significant edge in the industry and harness more customers than your competitors.
4. How does VR Reshape Digital Marketing?
VR offers several features to reshape digital marketing. Some of the techniques include enhanced digital events, virtual try-on before purchase, higher customer experiences, 360-degree videos, etc.
5. How can Auxano Global Services help you?
Auxano Global Services is the best VR marketing company. Having years of experience in the industry, we know the perfect sauce to create a flawless VR marketing drive for brands and target customers. Our team can understand your specific requirements and develop premium VR marketing campaigns that deliver a high-end product experience to customers. Besides, we have a competitive price point that makes VR marketing a breeze for you.