Pregnancy is among the most beautiful and life-changing experiences a woman can have but it also comes with its own set of challenges. With the help of technology, many women are turning to pregnancy tracking apps like Ovia.

These apps provide a comprehensive set of features that help to keep track of the growing baby and provide a platform to connect with other moms-to-be. For those looking to develop such an app, it is essential to understand the basic features and design considerations for the development process.

This article will explore everything about pregnancy tracker app development and the cost of building a bespoke one for your customers. Before we dive into the process, check some statistics.

Pregnancy Tracking App Statistics

Ovia App Statistics

1. According to reports, the global pregnancy tracking app market was valued at around $217.3 million in 2022, and it’s expected to grow with an approximate CAGR of 19.1% from 2024 to 2030.

2. Around 50 women at any given time check their pregnancy data using their preferred tracking app, and they collect more than 120 crucial health data points.

3. America’s National Library of Medicine has also acknowledged the importance of pregnancy tracking apps in their research, with an acceptance rate of more than 6%.

These statistics show that the general acceptance of such apps is very high, and hence it makes sense to invest in building a pregnancy tracking app. On this note, let’s look at some reasons behind the popularity of these applications among women.

Why Are Pregnancy Tracking Apps Becoming Popular?

The concept of a pregnancy tracker and fertility apps is becoming increasingly popular among women and couples looking to conceive. These apps provide a range of features designed to help users understand their personal reproductive health, track ovulation cycles, log menstrual data, and access other educational resources. Below are some of the key reasons why pregnancy tracking apps are becoming more popular:

Why Are Pregnancy Tracking Apps Becoming Popular

1. Accurate, Personalized Data Tracking

Many pregnancy and fertility apps provide a way to track and record personal reproductive health data conveniently. This data is used to predict ovulation cycles, gauge the user’s risk of pregnancy, and support other health- decision-making. This personalized data is more accurate than relying on an estimated average cycle, as it considers personal hormones and other biological factors.

2. Comprehensive Insight Into Fertility

In addition to helping track ovulation and other data, pregnancy tracking apps also provide comprehensive insight into fertility. This includes information on conception, pregnancy tests, and other educational resources that can help make informed decisions about reproductive health.

3. Real-time Alerts And Notifications

Many pregnancy tracking apps offer real-time alerts and notifications to help users stay on top of their reproductive health. These notifications can help remind users to take certain steps, such as taking a pregnancy test or making an appointment with their doctor.

4. Personalized Advice

Pregnancy tracking apps can provide personalized advice based on the user’s individual health and reproductive history. This tailored advice, with the consideration of a doctor, is especially helpful for women with complicated or irregular cycles.


These were some common reasons why these apps are getting massive popularity. Now, let’s explore the benefits a company gets from developing a custom pregnancy tracking app.

Benefits Of Developing A Pregnancy Tracking App Like Ovia

There are several benefits of developing a custom pregnancy tracking app to cater to the needs of expecting parents. As the market for pregnancy tracking apps continues to grow, the advantages of creating a unique app are becoming more and more apparent. Below are some of the competitive advantages a company gets by launching its custom tracking app:

Benefits Of Developing A Pregnancy Tracking App Like Ovia

1. Improved Communication Between Doctors And Patients

The pregnancy tracking app can be tailored to provide personalized data such as the patient’s medical history, expected due date, doctor appointments, and any other important information that can be used to improve communication between the doctor and patient. This will help to ensure that both parties have easy access to relevant records and information, which can help with better decision-making.

2. Engagement With Patients

The app helps to keep expecting parents engaged in their pregnancy journey by providing regular updates, useful tips, and reminders throughout the different stages of their pregnancy. This helps to ensure that expecting parents are always informed about their progress and can take the necessary steps to ensure a healthy pregnancy. Furthermore, the app also sends notifications for recommended doctor visits and medical checkups, helping to ensure that pregnant women stay on top of their healthcare.

3. Multiple Monetization Opportunities

A custom pregnancy tracking app presents several monetization opportunities for companies. From in-app purchases and ads to affiliate programs and subscription models, companies can take advantage of these avenues to generate revenue from their apps. Additionally, companies can also use the data collected from the app for targeted marketing and customer segmentation, further boosting the monetization potential of their apps.

4. Enhanced Customer Experience

Creating a custom pregnancy tracking app can be beneficial in improving the customer experience for expecting parents. With a personalized app, companies can deliver tailored experiences that are tailored to their needs and preferences. This helps to foster a better relationship between the company and its customers, helping to create loyal users who will continue to use the app over time.

5. Better Branding Among The Competition

Having a bespoke app for pregnancy tracking can help companies stand out among the competition and gain an edge over them. By having a unique product that is tailored to their needs, companies can create better brand recognition and loyalty among their potential customers.

6. Better Knowledge-sharing And Awareness

The pregnancy tracking app can help to increase knowledge-sharing and awareness among expecting parents. By providing valuable tips and advice throughout their pregnancy journey, companies can help to create a supportive community where expecting mothers can ask questions, share stories, and get more information about their pregnancies.

Overall, developing a unique pregnancy-tracking app presents several advantages for companies looking to gain a competitive edge in the market. On this note, let’s explore the must-have features your app needs to have for better engagement among users.

Must-have Features For Your Custom Pregnancy Tracking App

If you’re planning to get started with pregnancy healthcare mobile application development, it’s important first to understand the important features of an app. Here’s a list of essential features that you should consider for your custom pregnancy app development.

features for your custom pregnancy tracking app

1. Easy Registration and Login

The registration process should be intuitive and user-friendly, as an unpleasant registration experience often leads to a high rate of dropouts. Users should also be able to log in easily with their social media accounts. The experience should be seamless, and the app should be secure to protect user data.

2. Symptoms Tracker

A pregnancy app should have an easy-to-use symptom tracker feature that can help expecting mothers keep a record of the symptoms they are experiencing throughout the pregnancy. This will help them keep track of their health and make informed decisions regarding their care. It’s a crucial feature as the majority of women are unaware of their body changes during pregnancy.

3. Contraction Tracking

Contractions can be painful, so expectant mothers should have the ability to track them with a pregnancy tracking app. This feature will help women keep an accurate record of the duration and intensity of their contractions. This will be helpful in determining if they are going into labor or not. Furthermore, the app should be able to provide real-time updates on the progress of labor.

4. Medication Reminders

Pregnant women often need to take medications, and a pregnancy app should be able to provide reminders for such medicines. This will help them stick to their medication schedule; it would save mothers time and worry of forgetting. The app should also remind users about their doctor appointments. It can track upcoming doctors’ visits and send notifications so that they don’t miss them.

5. Baby Development Tracker

One of the most crucial features of a pregnancy app is tracking baby development. It should provide detailed information on how the baby is growing and developing in the womb. The app should also be able to track any problems that arise during this period and help expecting mothers take appropriate action. This feature can also provide useful tips on taking care of the unborn baby.

6. Health Records

The app should provide an easy way for users to store and share medical records with their doctors. This can help pregnant women keep track of their health history and share it with the doctor for a better understanding of their condition. The medical records should be secure and protected, accessible only to the user.

7. Nutrition Tracker

The app should have a nutrition-tracking feature that can help pregnant women monitor their diet and keep a log of what they eat. This will help them make sure they are eating the right foods to ensure their baby’s development is healthy. It should also be able to provide nutritional advice and recipes tailored to pregnant women’s needs.

8. Insights

The app should be able to generate insights into the user’s health, lifestyle, and nutrition. This will help pregnant women gain valuable insights into their health and make informed decisions regarding their care.

These are the essential features that should be included in your custom pregnancy mobile app development project. Now, let’s jump to the cost of development and the factors influencing the overall cost.

How Much Does It Cost To Develop A Pregnancy Tracking App Like Ovia?

The cost of developing an app like Ovia, a popular pregnancy tracking app, will vary based on the type of features and functionality you intend to incorporate. Generally speaking, the cost of development will depend on the complexity of your project and the number of platforms supported.

On average, it costs around $25,000 to $80,000 to develop an app similar to Ovia. This cost will include design, development, testing, and deployment. It is important to note that this range could change depending on your specific requirements. Let’s look at some of the important factors that influence the cost range of developing a pregnancy tracking app.

Factors Affecting The Cost Of Developing A Bespoke Pregnancy Tracking App

After discussing the cost, and budget, it is important to consider the various factors that affect the cost of developing a pregnancy tracking app similar to Ovia. Below are some of the factors that you need to consider while preparing the budget for your tracking app:

Factors Affecting The Cost Of Developing A Bespoke Pregnancy Tracking App

1. The Number Of Complex Features

The more complex features you need to build, the higher the cost. Complex features may include user authentication, payment integration, in-app purchases, personalized user experience, real-time notifications, and so on.

Perform a comprehensive competitive analysis to understand what features your competitors offer and decide on the most important ones for users. During your research, you must also take into account the overall budget you have allocated and decide which features can be built within that budget.

2. App Design

Design plays a vital role when it comes to user experience. It is important to consider the flow and user interface of your app, as this will impact the overall costs. Your design should be intuitive and easy for users to navigate so that they can access their data quickly. The more complex the design, the more time and money it will cost you to build.

You can choose from a range of different UI/UX design approaches, such as Material Design, skeuomorphic design, flat design, and so on. Consider your audience when selecting the right approach, and make sure that your design is consistent with the branding of your app.

3. Platforms

The platform you choose to develop on also affects the cost. Developing for both Android and iOS platforms can be expensive, as you will need to hire two teams of developers. You can also decide to choose one platform initially and slowly expand to the other one when your app is successful.

You can also consider developing a cross-platform mobile app with frameworks such as React Native, Flutter, and Xamarin. This is a more cost-effective approach that allows you to develop your app for both platforms at once.

4. The Number Of Developers

The number of developers you hire will also affect the cost. Consider your budget and consider the complexity of features you need to build before deciding how many developers to hire. It is important to ensure that you have the right number of developers working on your app so that it is developed within the agreed timeline and budget.

You need to perform in-depth research to decide on the number of developers you need to hire and the resources they should have access to. With planned resource allocation, you can ensure that your app is developed in the most cost-effective and efficient way.

5. Location Of Developers

The location of the developers you hire will also impact the cost. If you choose to outsource your development work, then the cost can be substantially lower than hiring developers from within your country. However, it is important to consider the quality of the end product as well when making this decision.

Hiring developers from experienced companies like AGS will ensure that you receive high-quality work at a competitive price. Now, let’s dive deep into the popular monetization models you can use to generate revenue from your pregnancy tracking application.

Monetization Strategies For Your Pregnancy Tracking App

Monetization Strategies For Your Pregnancy Tracking App

1. In-app Advertising

By displaying ads in the app, you can generate revenue from your users. Ads can be targeted to user demographics and preferences, so it’s important to collect as much data about your users as possible. You can also choose which type of ads to display, such as text, banner, or interstitial ads.

2. Subscriptions

You can offer monthly or annual subscriptions to users who want access to additional features and services, such as personalized advice and support. Subscriptions can provide a steady stream of revenue for your app, but make sure to offer value-added services that users are willing to pay for.

3. In-app Purchases

You can offer physical or virtual goods and services to customers within the app, such as additional content, special features, and customizations. With in-app purchases, users can make a one-time purchase or pay a recurring fee. Furthermore, you can offer promotional pricing, discounts, and bundles to encourage users to make purchases.

4. Affiliate Programs

You can participate in affiliate programs or partner with other businesses to offer services related to pregnancy and parenting. For example, you can partner with online retailers to provide discounts for your users or offer medical advice from certified professionals. Moreover, you can become an affiliate for products related to pregnancy and parenting, such as maternity clothes or baby supplies.

How To Make Your Custom Pregnancy Tracking App More Successful Than Ovia?

There are several ways to make your pregnancy tracking app stand out from the competition. For starters, you can focus on user experience by making sure the app is intuitive, easy-to-use, and well-designed.

You can also consider adding unique features or services that are not available in similar apps. For example, you can offer features that cater to specific needs, such as multiple users per pregnancy tracking profile or a special feature for first-time moms.

Moreover, you can focus on personalization by providing users with personalized advice and support services. Additionally, you can create a community within the app so users can interact with one another and provide support or advice.

Finally, you can offer promotions such as discounts or bundle pricing to incentivize users to use your app. As you continue to assess and optimize your monetization strategies, it is important to track user data and feedback in order to improve the app constantly.

To ensure your app stands out from the competition, it’s important to hire an experienced company like Auxano Global Services.

Why Hire Auxano Global Services To Develop Custom Pregnancy Tracking Apps?

AGS is a leading healthcare app development company that specializes in developing custom healthcare apps. Our team of experienced developers can design and develop custom pregnancy tracking applications that are secure, reliable, and easy to use.

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Our team uses the latest technologies and tools to ensure your app meets the highest quality standards. We also provide comprehensive testing services in order to identify bugs and make sure the app works flawlessly on multiple devices.

We understand the importance of user experience, so we strive to create intuitive and engaging apps with exceptional user experience. Moreover, we can provide personalized advice and support to help users get the most out of your app.

AGS offers competitive pricing and can provide cost-effective solutions to suit any budget. Additionally, we provide ongoing support and maintenance services to make sure your app is always running smoothly.

Wrapping Up!

Creating a custom pregnancy tracking app like Ovia can be an exciting and rewarding endeavor. However, it is important to make sure your app stands out from the competition. The demand for pregnancy tracking apps is growing, and an experienced team like AGS can help you develop a successful app that meets the needs of your users.

In 2024 and beyond, healthcare will continue to rely heavily on digital tools and technologies. An app like Ovia can help you make a profitable impact in the pregnancy tracking space.

Frequently Asked Questions

  • 1. What Kind Of Features Can I Add To My Custom Pregnancy Tracking App?

    You can add features such as multiple user profiles, personalized advice and support, a community within the app, discounts, or bundle pricing. The features should be practical and catered to your target audience.

  • 2. How Long Does it Take To Develop A Pregnancy Tracking App?

    The development time for a custom pregnancy tracking app can vary depending on the features, and it takes around 4 to 6 months to develop a full-fledged app.

  • 3. How Much Does It Cost To Develop A Custom Pregnancy Tracking App?

    The cost of developing a custom pregnancy tracking app depends on the features and complexity. Generally, it takes around $25,000 to $80,000 to develop an app like Ovia.

  • 4. Why Are These Apps Essential?

    Pregnancy tracking apps provide valuable resources for women and families expecting a baby. These apps offer personalized advice and support, community building, and many other features that improve the overall experience.

  • 5. What Monetization Strategies Can I Use For My App?

    You can monetize your pregnancy tracking app through a combination of strategies such as in-app purchases, subscriptions, advertising, and promotions.

About the Author

Milan Koradiya

Krunal Shah

As the Android Team Lead, Milan Koradiya possesses immense expertise in Android app development. He is a creative thinker and holds a great vision when it comes to planning a project. His management and technical skills have been a significant contribution to the company. He has an all-embracing hands-on experience in trending technology as well, such as Flutter, Kotlin, Xamarin, React Native, and Ionic.