This global crisis brought drastic changes for everyone around the world. The pandemic can either make your marketing team go useless or can make it thrive. During the period of Covid-19, we can see the same scenarios whether companies are taking a step back and are not investing in marketing or are succeeding because of enhanced and agile marketing strategies. Marketing can make or break a company’s success, and hence it depends on your marketing company whether your business will sustain in the market or will be able to engage more audience or not.
We can understand that a few business owners think that there is no certainty of the market currently because no one is aware until when this crisis will last. Hence being conservative seems a safe choice, but what about your users. Your users will go elsewhere because requirements will not change, and your users might find another way to fulfill their needs. This will result in a substantial loss for your business.
The studies show that the right approach during economic uncertainty is likely to increase or decrease your marketing spend. But we will advise you to stay engaged with your users because people like learning how brands help communities during the pandemic. If you step back, your users will think that as a brand, you are not contributing to society and might hurt your brand’s reputation.
But be aware because marketing during this time requires sensitivity and flexibility to keep up with the changes.
Be Empathetic Towards Consumers
Covid-19’s has impacted consumers’ behavior majorly as they are moving towards new brands that are proactively available for users during this pandemic. As per a study, 76% of people have picked up new habits, behaviors, and routines.
Now is the time where you can hit the market with new strategies. Right now is the time to move forward but do this with genuine empathy. Many companies focus on research programs that are used to know the emotions of users’ shifting behaviors. And these programs help businesses to work and manage their strategy accordingly to move forward.
It’s Time To Liberate Positivity
Some brands know how to take advantage of the situation by molding their marketing strategy. A few companies, like Dove, have already produced compelling campaigns that speak to the pandemic realities. They created a spot shining a light on the courage of healthcare workers. A few companies like Budweiser and Burger king are focusing on maintaining social distancing and are advertising their brand with great messages.
It’s great to see brands becoming creative with their marketing strategies as they are getting a good response from the users. But it’s all about marketers and how they push the brands to do more.
This is the time to let your users know that you care and provide as much value as possible to your users.
Every organization can help in their ways, such as recently Apple has released a new software update to help people fight this pandemic by introducing a new Face ID feature that can unlock even when you have a mask on. Besides, both Google and Apple collaborated to introduce the Exposure Notification feature, which will help people know that in their contact who had the exposure to Covid-19 and are suffering from the virus.
The most important thing is to find out how you can help the people and community because it will leave a long-lasting impression on users that you care about the users.
Other than this, Nike has also temporarily eliminated its subscription fees for its app to help people stay fit during this quarantine.
These steps will accelerate your marketing, and you may not see the impact immediately, but these marketing strategies help drive long term results and loyalty.
What Strategy You Should Focus On After The Covid-19
Now we are highlighting the areas that you should focus on after the pandemic is over.
Monitor Results in Real-Time
Data analysis is the perfect solution to detect the new business dynamics caused by this pandemic during these uncertain times. Hence, it is essential to explore what’s going on inside and outside the company. Besides, you should also precisely monitor how your competitors are evolving and how the crisis is impacting your sector.
This small information will help you form new possible scenarios and proactively prepare your business to respond to the challenges that will arise in the sector during the period after Covid-19.
User Behaviour Analysis
We all know the time has changed for all of us, and it will also impact user behavior. Many brands have questions on how the clients will behave in this new change. The market has changed, as we mentioned earlier that many businesses are responding to this change in a drastic way some by cutting the marketing budgets.
But sticking to the same marketing strategy will no longer give you fruitful results, your marketing strategy should be agile and should change as per the users’ behavior. Hence, we recommend that you focus on the users’ new habits. For instance, many companies now have included hygiene essentials in their menu to help people fight the virus, and many companies are going to keep social distancing forever.
Therefore, we recommend you to review your strategy and monitor your campaigns as per the new volatile market. Remember that the current scenario will shift; if you aren’t available now for users, you might lose your users.
Brands are focusing on creating new helpful, and creative content for their audience through blog posts, social profiles, videos, etc. Now, with the time and situation, brands have changed the type of images they used to post on social media, as currently, no images are posted in which people seem close due to the circumstances.
Currently, the audience is expecting clear, and messages that have value and show that your brand has empathy with the users. By keeping all this in mind, Auxano Global Services and its marketing team is ready to help clients with a new agile, flexible strategy that will help you attract users. It is a digital media plan to help our clients that can be molded during the pandemic, after it, and even a few days after the epidemic.
Investing in Advertising Is Important
The changing habits of users’ have transformed the whole market dynamics for 2020. As per the study conducted by GlobalWebIndex on Coronavirus, which shows the activities during the lockdown that users spent more time doing were using a smart TV (67%), watching movies, or shows over streaming platforms (45%), and using social media networks (45%).
By recognizing the stats, many businesses are investing in developing apps like Netflix, Social media apps, and video marketing because brands are focused on boosting branding and gaining new consumers.
As people are spending more time on social media, you can leverage these channels to market your business. We would recommend you to change your social media marketing plan as per the current situation. Let people know your efforts for this pandemic and build trust. This seed will give you fruits later, but surely those fruits will be delicious.
So rethink and invest in advertising, calculate estimates, and since online advertising plays an essential role. Hence don’t miss the opportunity to leverage it. It will help you reactivate your sales after Covid-19.
Hire An Expert Marketing Agency To Help You Survive During And After The Pandemic.
Marketing plays a critical role in the growth of any business. In the current circumstances, either business is drowning or thriving, and this depends on your marketing strategy, whether your business will sink or will fight back to earn consumers. Hiring a professional marketing agency will help you survive the market because a marketing team will solely work to help your business grow and will find ways to prove their worth to you.
Hence, we are helping clients worldwide to reform their digital marketing strategies to cope with the current scenario. Businesses need to adjust their online marketing strategy with agility and have to prepare for the future.
Digital marketing is just a word, but it comprises many services, such as SEO services, Social Media Marketing, PPC, Marketing Automation, and many more. Hire our digital marketing team to stay relevant with your audience and to adapt the new strategies that are changing with the time.
Reach the best marketing agency in India that helped the number of clients. Auxano Global Services is renowned as the top digital marketing agency that can help boost your sales and gain customer loyalty.
Grab the opportunity to stay ahead of your competition by investing in digital marketing services. To discuss further, contact our digital marketing experts now.