Marketing! Marketing! Marketing!

Got rid of hearing this buzzword all the time.


I know it’s not a new term that needs an introduction everybody knows it in their own way.

I got you but this buzzword plays a major role in businesses.

Digital marketing is not a difficult thing to know but its vast scope and deep effects.


Wake up and forgot the old-school trends acquire the new Digital Marketing trends to gear up your business.

I know you are thinking that only start-ups need it but sorry, you are wrong this time.

There’s nothing mystical about the term Digital Marketing, It’s a measurable and repeatable process. If you still think it is mysterious, let’s sort this fucking puzzle together.

Digital Marketing trends

To successfully steer through the virtual world and succeed in digital marketing, you need to arm yourself with the digital marketing trends 2019.

There are a number of options that come with digital marketing, but when considered one step at a time, it can be a manageable and efficient way to reach a larger audience.

Online marketing moves with a pace of light and as a businessman, you can’t afford to waste time on researching out the secret behind the successful marketing companies.

So, let the war begin I will guide you what are the weapons that will make you win with Digital experts.

Sharpen Your Axe, Before Entering the Warfield – Good Content Marketing Strategy

Sharpen Your Axe, Before Entering the Warfield

Perfectly said by Abraham Lincoln

“If I had four hours to chop down a tree, I’d spend the first two hours sharpening the axe.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

If I had 8 hours to chop down a tree, I would spend 6 of those hours sharpening my axe.”

I truly believe in his saying and this goes with content marketing. It’s your Axe for marketing.

But many of you still have a thought i.e. word choice important?

You bet it is.

word choice important

Content is the reason search begun in the first place. Well said by Bill Gates that Content is the king but peeps distribution is the queen and she wears the pants.

Content marketing is no longer a numbers game. It’s a game of relevance.

Till the time many people think that this term refers to blogs, articles, etc. But my friends Content marketing trend is leaving its marks before the Internet came to the introduction.

Remember the comic book which you used to read!!

Yeah, that comes under content marketing.

Wondering right!!


Companies feel that they are doing OKAY in their content marketing, but they also feel they can do better.

Yes, it is confirmed by the data that 60% of B2B content marketers struggle to create the content that engages the customers and also can calculate the effectiveness of their strategy.

It doesn’t mean the content marketing is not your thing, it refers that there is a massive competition content marketing.

The term Content Marketing is all about storytelling and the best story grabs the attention. The power of the story never dies with time friends.

It seems easy but content marketing is the most difficult task. It incorporates effective strategy, right content that can relate to your target audience and leave an impact on them.

Yes!! The audience should be your focus.

There are thousands of ideas just like the fishes in the sea to spice up your content such as adding graphics.

So man, tighten your belt and hit the nail on the head whether you have an app development company, a coffee shop or an automobile company there’s a content marketing strategy that can benefit your ROI.

Content Marketing has long been considered the magic bullet in the marketing world and this faith is increasing as more firms are generating success through it. It is one of the tools for success.

Content is the fire and social media is its gasoline.

Use it wisely.

War Strategy Begins from Research

War Strategy Begins from Research

By research, I don’t wanna sound boring but guys it actually helps.

To become a successful entrepreneur, you must be willing to get the nerve of your target audience.

You really need to pinpoint the right sector to find out what ate the best means to reach them.

Let me remind you that the world of the Internet is damn vast and there are different segments with different people.

Don’t be scared, you don’t need to go through every single detail, just do thorough research and keep the focus on the segments of the virtual world that needs your attention.

By knowing your audience you can influence them with your Digital Marketing techniques.

There is a fine line between what is good and what is unacceptable, find that out and keep that in mind.

Market research offers plenty of tools for digital marketers who are looking to enhance productivity and boost returns. Digital Marketing is changing the business lifestyle.

It gives businesses an acumen into the profiles and spending habits of users and provides firms with the data essential for making good business determinations.

Let’s take an example, what if your friend met an accident and he is injured. He has an injury on his right leg but you are treating his left leg.


Yes, so silly of you right.

All your efforts are of no use. This exact thing happens when we don’t research the market and start building or implementing the strategies.

The Turning Point Hand of King’s Move – SEO

The Turning Point Hand of King’s Move – SEO

Google only loves you, when everyone else loves you first.

It is just like showing Google that you are unique and you are delivering quality.

Matt Cutts said it right that SEO is like a resume, you polish it so you have your best foot forward.

Any idea of how many blog posts are being published in a day?

Guess it?

Let me tell you that there are over 3 million blog post are being posted every single day.

Yes, hold your breath.

I know it’s possibly hard to STAND OUT with this competition, but you have to if you want to make your blog successful.


I know you might be aware of Search Engine Optimization techniques, but there are still a hell lot of people who search for it every day.

So, imagine showing up on the first page of Google can be a determining factor for a thriving business and for the one that is bankrupt.

We generally think that the SEO technique is just about getting traffic to the website, but friends its way more than that.

Getting traffic which is of no worth is just rubbish and a waste of time too. This optimization includes making your website more visible to the search spiders.

But Fellas!!

Go Slow In This Lane.

Otherwise, you will end up using Blackhat techniques. The white hat technique should be in your business strategy.


ou can divide the term SEO into two major categories:

On-page SEO involves all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your titles, page structure, and content.

Off-page SEO belongs to all variables Google takes a look at, and they are particularly in your own hands if you are careful about. They depend on sources, such as social networks, Guest posts, On-page blogs in the industry, and the personal history of the searcher.

So, before writing any blog, article, or any post do your keyword research. It is one of the best SEO tips that you should follow. Then, utilize your keyword data to optimize the basics, such as title tags and descriptions.

I am About to Unveil the Secret, Hold Your Breath – Search Engine Marketing

Search Engine Marketing

Do you know that SEM and SEO are two different terms?

But if you are not aware and it’s an alien term for you then yeah I will not laugh at you.

But if you are not aware and it’s an alien term for you then yeah I will not laugh at you.

Let me give you a quick ride.

It is considered internet marketing that increases a site’s visibility through advertising.

Fuck this shit!!

Sorry for my language, but maybe this definition went over your head like a bridge right!! Let’s dive in then!!

This is the bookish definition in the layman language SEM is advertising your website on the Search Engine or on the Specific website.

These ads are also termed as Pay-per-Click.

This strategy offers advertisers the opportunity to put their ads in front of the customers who are ready to buy that at that moment.

Search Engine Marketing strategy refers to the paid search marketing, a system where businesses pay search engines to show their ads in search results.

The SEM is majorly divided into two parts.

One is Search Engine advertisements, in which the ad of your website will appear on the top of your search.

The second one is Display ads these appear when you particularly open a site for an example when you open a page there are a few ads pop-up on the page or they can appear anywhere on the particular web page.

This technique is very revolutionary in terms to bring traffic but also brings relevant traffic.

There are a hell lot of Search engine marketing benefits, the difference is how we use it.

But everything comes with a cost and the cons with this technology is that you need to identify the keywords that are relevant to your business and according to the prospective customers are likely to use.

So, focus on analyzing Keywords before it costs you a hell lot of money with nothing valuable in return.

Spread the War Spirit and Let the Heat Inspire Others – Social Media Marketing

Social Media Marketing

The fact is that it is the fastest emerging trend in the history of the world.

Do you know there are 2.19 billion people in the world who uses Facebook?


I know pals. The total population is 7.6 billion. It means that one out of four human beings on this planet has a Facebook account.

Today, we have social media apps such as Facebook, Twitter, LinkedIn, Pinterest and Google+. Nowadays, People have an addiction to the phone as well as these apps.

They keep checking, checking and checking again.

With such widespread use, Social Media Marketing plays an incredible marketing role. Social media marketing benefits will leave you amazed if we use it wisely.

Social media marketing benefits

If you are not using social media for your business then you should learn now. Otherwise, you will lose the game.

It is effective and the results last long term. Focus your effort on those platforms where your audience is present.

But keep in mind that Social Media Marketing is a two-edged sword. If you make a mistake by not keeping your promises, your reputation will be dragged through the mud.

So, hold your pants tight and savor the flavor of Social Media benefits because there are 7.5 billion people watching you and your actions.

You Have Everything You Need to Win the War, So Hit the Nail On the Head — Marketing Automation

Marketing Automation

This is the platform that ties all of the digital marketing together. Without Automation, all the campaigns will look like an unsolved mystery. This streamlines and automates marketing responsibilities and workflows.

The advantage is that it also measures the results and ROI of the digital campaigns which help you to grow your revenue at a fast pace.

If we use this strategy in an effective manner it will help you gain insight that which programs are working and which are not.

It will surely give you the metrics that will make you confident enough.

This is a remarkable technique but a few people are aware of this term right now.

Let me give you a brief tour in an easy way.

For example, people have a very huge amount of followers or a huge group. You see the same response or post on a particular day or action.

Such as thanking your message is the same when you join that huge group or a person with a huge follower is posting the same thing on Wednesday.

This is known as Marketing Automation in Action.


You should use it for your company’s Digital Marketing benefits.

The fact is, once your traffic passes a certain point, it is next to impossible to respond to everyone personally.

If you utilize Marketing Automation in an ethical way, it empowers you to establish great relationships.


Digital Marketing Company

A number of Digital marketing Company present in the market, the task is whom to choose. Various businesses take advantages already but if you lacking then you have still time to recover your strategy and apply digital marketing as next strategy for your marketing campaign. Structured, Full proof and proper way implemented strategy make sense so be sure about your strategy. You can also use AB testing for checking which strategy perform well and make a better choice you have.

About the Author

Nirav Upadhyay

Nirav Upadhyay

Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.