The modes of entertainment consumption keep on varying from time to time. From radios to televisions, and now the OTT platforms, viewers are always keen to adapt to the latest innovations. The tendency of the audiences to ask for and favour the most convenient mode of entertainment over time has propelled the humongous popularity of the video streaming app like Netflix.

Being a leading video streaming app development company in USA, we are well acquainted with OTT platform development using advanced tools. Our experienced developers are inquisitive about the latest features and functionality of video streaming apps like Netflix to create a masterpiece for you.

Although ever since the OTT platforms came into being, a large fraction of viewers migrated to the video streaming services, the migration skyrocketed during the pandemic. Such a large acceptance of the OTT platforms among the masses will not let the popularity fall in the years to come. So, owning an individual video streaming platform can be a master idea. Want to own an OTT platform? Here is your ultimate guide.

What is an OTT App?

OTT video streaming app

OTT apps are video streaming platforms that provide a plethora of video entertainment on demand to the client over the internet. Delivering video content on a choice of devices anytime and anywhere forms the speciality of such video content services. The OTT apps provide a variety of videos consisting of web shows, movies, and music in multiple languages across different countries at an economical subscription structure.

Wondering how owning an individual video streaming platform benefits you? Follow along to find more.

Benefits of Owning an OTT Platform

Having said so much about the OTT platforms, it becomes necessary to reveal how owning an OTT platform is going to benefit you.

  • The OTT platforms gave birth to an unprecedented video revolution. Catering to an individual demand for online videos and helping out the businesses which are targeting OTT viewers for advertisement is a straightforward money-churning business.
  • With the OTT platforms, a younger and wealthier audience awaits, making these video streaming services apt for advertising and marketing. 
  • During the pandemic, when viewers were avoiding stepping out, OTT platforms gained tremendous popularity. Many high budget movies and series were released on OTT platforms and became blockbusters overnight. So, the OTT platforms will not lose any of their audiences anytime soon.

How to Develop an Individual OTT Platform?

OTT video streaming app

The scope of OTT platforms is no more hidden from you. Now that you are convinced about creating an OTT platform, follow these fundamental steps, and succeed in the OTT platform business.

1. Right Strategy for Netflix like App Development

Begin with finding a suitable niche for your OTT app. Take enough time to think about the type of content your app will contain. What kind of web shows, movies, and videos you will display are some of the practical questions to pick out a niche for your app. Getting a license for providing video content is the foundational step for legalizing your business.

Furthermore, jump onto building quality video content, which makes the audience engage in your application for hours. Think of a unique style while keeping all the device platforms in mind. Lastly, identify your target audience, and reach out to them through social media and YouTube.

2. Monetization

After curating a hotshot strategy for your OTT app business, focus on monetizing your business. Similar to the famous video streaming platforms like Netflix, curate plans for your subscribers. Refrain from too much elevating your cost, or you will end up losing your audience.

3. OTT Platform Development Services

For your OTT platform to rock the video content business, the app must be flawless and professional looking. Creating such an app can be a bit challenging. But if you get in touch with a video streaming app development company, the development of your OTT app gets simplified.

4. Features to Adhere

Your app must consist of all the latest features that your consumers will expect and demand. Wondering what are the essential features of an OTT app?

Here is an elaborated list of such demanded OTT features:

Searching Feature:

Provide your audience with the feature of searching the library of your OTT videos, and pick out the best one.

Download Feature:

Users should be able to download all the videos they like.

Recommendation Feature:

At times, when the users wouldn’t know what to watch, they should be able to come to the recommendation section for choosing a watchable video.

Video Quality:

Users should be able to choose a video quality from a range of qualities, depending upon the price.

Excellent Network Connectivity:

Who likes the buffering of videos? Your OTT platform must have excellent network connectivity and be free from issues like buffering and poor streaming.

Video Streaming App Development Cost

Coming at the most crucial aspect of OTT platform development, the cost. Well, the cost of developing an OTT platform varies across the OS. For iOS, the cost can go up to $37000 – $54000, while for Android, you would require to pay $38000 – $54000. The backend and frontend development costs are $37000 – $48000 and $29000 – $38000 respectively. So, the overall OTT app development cost is somewhat between $141,000 and $194,000.

OTT video streaming app

Indeed, video streaming apps are surging business. Everything seems profitable and easy until the light falls on the developmental part. Be the development of something new or Netflix clone app development, the creation of OTT apps becomes way easier when you collaborate with Auxano Global Services, the top video streaming app development company. Contact Us Now!

Frequently Asked Questions

  • 1. What are the top 5 video streaming apps worldwide?

    There are many impressive video streaming apps available but few ranked as the top that are Netflix, Amazon Prime Video, HBO Now, Hulu, YouTube TV.

  • 2. What things to consider while creating a Netflix like app?

    If you are looking to create your own OTT platform, then you should do market research about cost, features, advanced technology, resources, tools, technicalities, and hire top video streaming app development companies in USA such as Auxano Global Services.

  • 3. How Much Does It Cost To Develop a Netflix like App in 2023?

    Netflix like app development cost relies on several factors i.e. development time, app developers, design cost, technology stack, feature integration and more. As per the rough estimation, it cost around $141,000-$194,000 to create a Netflix clone app.     

  • 4. How Much Does it Cost to Hire Netflix App Developers in 2023?

    If you want to hire Netflix app developers then we are the best source. There are only a few top mobile app development companies in India such as Auxano Global Services which can offer flexible hiring models. You can hire our dedicated app developers on per part-time, full-time, or hourly basis.

  • 5. How long does it take for the OTT platform development?

    The exact time estimation is quite impossible but as a rough estimate, it takes around 1200 to 1500 hours to complete Netflix clone development. The technical documentation may take up to 40 hours, design demand 60 -80 hours, 200 hours each for frontend & backend. Also, QA testing takes approx 100 hours.

  • 6. Which is the Best Video Streaming App Development Company in 2023?

    There are only a few mobile app development companies in India that can offer robust applications and proudly we are one of them. Auxano Global Services is one of the best video streaming app development company because of post-delivery support, result-driven solutions, and feature-rich application at affordable prices.

  • 7. Do you provide maintenance and support after developing a Netflix like App?

    Yes, It’s our commitment to support the app even after the launch. We offer maintenance and post-delivery support for every app development project. Therefore, Auxano Global Services is the perfect app development partner for you.

  • 8. Where can I go for more information about OTT platform development?

    To know more about our OTT platform development services and to hire dedicated app developers, contact us at or can call us at +1.209.736.5046.

About the Author

aakash soni

Aakash Soni

Aakash Soni is the Operational Head at Auxano Global Services, a complete Software development company that has been recognized by Clutch for its achievements and client satisfaction. He is a Master in Trending Technologies and has been involved in developing and implementing several innovative projects, including Entrepreneurial Trends, Data Analytics, Retail Technology ecosystems, Internet of Things, and Blockchain. He has an eye for spotting opportunities and is a strong advocate of disruption through technology and innovation. He has worked with Fortune 500 companies and helped many startup firms to rise in the market. He is leading the Auxano Global Services team to help clients leverage disruptive technologies like Blockchain & AI to deliver transformative business outcomes.