Social media platforms are the freshest form to stay in tune with the audience. Every small and large entrepreneur is seeking assistance from such platforms to grow their business with each passing day.

Where you are clear with the fact that social media platforms can eventually lead you and your business to a success ladder, at the same time, it is difficult to remain active over social websites. After all, being a businessman means there are going to be lots of responsibilities on you. So, how is it possible to look after business and remain active over social media simultaneously?

Social media is a hard nut to crack and so is the process of attracting people through it. You can post high-quality and attractive content for one day, two days, or a maximum of 7 consecutive days…But, what after that! How will you manage to allure the audience with your engaging content? It seems difficult, but it is possible with a social media content calendar for business.

Auxano global services give you the assurity that it can certainly help you in handling things better over social media. You are well-versed about social media that it welcomes authentic and genuine content about anything. If you excel at this, then no one can stop you from reaching the highest point of your career.

The expert team of AGS understands that not every businessman is friendly with a social media marketing calendar, so here we are for you! We have created many social media calendars for our clients. Let’s just have a look at some of the strategies to make an effective calendar for business.

How to customize a social media content calendar for entrepreneurs?

You can create a sharing schedule by following the points elaborated below:

How To Customize A Social Media Content Calendar For Entrepreneurs

1. Categories-

The very first thing is to be clear with the type of posts that you want to create and share on a regular basis over social media. You can build a list of post types which may include:

  • Blog Posts
  • Quotes
  • Tips
  • Images/Videos — Various Multimedia Content
  • Promotion
  • Conversation starters
  • Announcements
  • Events
  • Re-sharing any interesting content

2. Placement of categories-

Now that you have come upon the long list of categories, it’s time to decide when to post the particular category. As you cannot post all the categories on a single day, so deciding for the particular day to post particular content would be beneficial. To cite an example: Monday is for blog posts, Tuesday is for announcements, and so on.

3. Bring all the content-

This is the most interesting part of building a social media calendar. What we mean to say here- just bring all your content, let’s suppose for the coming weeks or months; then update every coming date with the right content to post over social media. This will better define your calendar.

4. Consider special events-

Never overlook any special event or festival coming in the year. Despite posting the regular social media content, take advantage of such days by creating high-quality and attractive content related to that particular event. This will bring more visitors to your website in no time. If you find any special event is falling under your social media content calendar 2022, grab that chance and use it intelligently.

Events could be:

  • Official holidays
  • Product Launches
  • Announcements
  • Meetups, and many more

What are the types of Calendars?

Social media content campaigns calendar can be varied as per the requirements of clients i.e. daily, weekly, or monthly.

1. Weekly/Daily calendar

This type of calendar consists of work in bulk. So, the best way to deal with this sort of calendar is by updating your social account with a single post on a daily basis. For this, you need to be ready with the content before the beginning of the week. This will further remove the unnecessary burden from your mind.

2. Monthly calendar

With a monthly social media content calendar, you can heave a sigh of relief at least for a month. This will not only aid in visualizing the content for a month but will also help in highlighting the upcoming events. Those who do not have much time to spend on a social media content plan can opt for the monthly view because you need to spend time only once a month on creating the plan.

What else to follow to create a social media calendar?

The formatting of the calendar must be clear. Your every post must be enclosed with date, time, text, link, and multimedia link. In addition to this, cross-check the character count wherever it is necessary.

  • Prioritize Calendar with Social Media Platform
  • Make a content library for your upcoming post
  • Invite your team to review and suggest feedback
  • Manage different task with different color labels
  • Stick with the daily task to maintain the workflow 
  • Include reference links and content with each task

You have to clear your priority in terms of social media platforms, choose the apt platform, and create a calendar accordingly. It will help what your calendar needs to track and maintain the workflow in a certain manner.


On the last note, we would like to end this article with a brief note. Creating and maintaining a social media calendar is difficult but not impossible. If you are an avid and busy business person and want to entertain the audience with engaging content every day, then a social media calendar can help you in this.

Just visualize all your planned posts for the next weeks or months ahead and maintain a smooth flow of posting the content. But do remember one thing, high quality and authenticity are the two factors that can make you or break you over social media platforms.

To know more about this or to create the best social media calendar, contact Auxano Global Services . Our team will put full efforts into bringing your business to the topmost position.  

Contact us now

Frequently Asked Questions

  • 1. What is a social media calendar?

    As the name suggests, social media calendar is a kind of calendar or spreadsheet used to schedule social media posts and marketing content in advance. It is very helpful for individuals to track daily tasks, manage marketing campaigns, and create content on time.

  • 2. What are the types of social media content calendars?

    On the basis of scheduling time, the content calendar has two types: weekly or daily, and monthly calendar. On the contrary, there are three types of social media calendar in terms of usability: printed paper, spreadsheets, software services.

  • 3. What are the best social media calendar tools?

    Excel is one of the best tools for scheduling tasks in a spreadsheet. There are several advanced content calendars for scheduling social media posts, such as Trello, Hootsuite, LocalVox, HubSpot, and Google Calendar.

  • 4. What are the benefits of using a social media calendar?

    A social media content calendar keeps your content on track and helps to maintain consistency. It provides an actual workflow structure in a simple way to schedule a social media marketing campaign.

  • 5. Which is the Best digital marketing agency?

    Auxano Global Services is a leading digital marketing company having immense expertise in marketing a business digitally. Our digital marketing experts are well acquainted with the latest marketing techniques to make sure you get the dream results. Contact us now

About the Author

Nirav Upadhyay

Nirav Upadhyay

Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.