SEO techniques and its implementation are still a mystery for many search engine marketers. Google SERPs algorithm evoking every year, thus, every business SEO strategy must be changed according to the new update. Businesses are always craving about how to improve SEO rankings using different types of SEO techniques.
What is SEO strategy? An SEO strategy also known as SEO approach is a kind of process that includes keyword planning, site auditing, outlining efforts, and executing plans in order to attract more organic traffic. In concise, a search engine optimization strategy is specially crafted to increase SERPs ranking by using different types of SEO techniques.
Being the best SEO company USA, we are always inquisitive about the latest search engine updates and new SEO techniques. Our SEO experts have a bag of tricks to implements different SEO strategies to grow your business ranking.
In this particular article, we will discuss different types of SEO, Google Algorithm, SEO marketing strategy, featured snippets, bounce rate, and the best SEO strategy 2021. Browse this article to get proper insights about how to improve SERPs ranking using advanced SEO. Before diving into the depth, let’s discuss different types of SEO.
Types of SEO Techniques:
As the name consists, on-page SEO is a process to get your website ready for search engines. On-page SEO techniques include page optimization, visuals (image/video) optimization, speed, and keyword optimization. On-page optimization is one of the best SEO strategies to improve your organic search engine rankings.
🔹 Keyword research & Keyword optimization
🔸 Quality & rich content development
🔹 On-page optimization (Image, Speed, Video, Links)
Here’s the deal:
If you want to do keyword research like professionals, then use top keyword research tools such as Keyword Planner Tool by Google.
Off-page SEO also known as off-site SEO refers to all kinds of SEO efforts excluding owner websites that are specially used to elevate authority and trust to attract more organic traffic. It includes high-quality link buildings, guest posting, business listing, and backlink creations.
🔸 Quality Backlink Building
🔹 Domain-Based Business Listing
🔸 Guest Posting with Quality Content
Want to know the best part?
If you want to do guest posting effectively, then use the Audience Overlap Tool which allows you to find competitors with the same targeted audience and guest blogging outreach.
Technical SEO relies on website backend system improvements. It includes top SEO strategies such as site crawling, site auditing, and indexing that help search engines to understand your content easily.
🔸 Indexing, Site Crawling, Site Auditing
🔹 UI Optimization (Speed, mobile-friendliness)
🔸 Security, Site Architecture, Structure Data
🔹 Remove Broken Links & 404-page Optimized
In short, technical SEO tests all backend website structures and tells what is good for your website’s search engine ranking. Sometimes, people use technical SEO to find out why their website is not performing well in terms of SEO.
If you want to improve your technical SEO, then you can use site auditing tools such as Google Analytics, PageSpeed Insights, or take help from top site auditing companies i.e. Auxano Global Services. Our SEO experts know the correct use of long-tail keywords and call to action words, which can make your site stand out.
So, these are the basic organic SEO techniques that every newbie should know about. Technical SEO, off-page, and on-page SEO are old-school techniques and every SEO expert uses this as the first step, thus, you have to try something different in order to stay ahead from the competition.
5 Different Types of SEO Strategy 2021
We all are concordant on a point that It’s not a piece of cake to rank top on Google organic search results. There are various reasons for trying something different in terms of SEO because of cut-throat competition and regular update of search engine algorithms. So, you can’t put all your eggs in the same basket likewise expecting results from traditional SEO techniques.
Here are some different types of SEO strategy in 2021
Improve UX For Better Readability:
A better readability score helps users to read content easily. All popular search engines always rank websites with good readability score at the top of SERPs, so it must think about the content readability of your website.
Readability depends on user experience (UX) that means your website UI UX is the deciding factor for SEO strategy. Let’s assume if your website ranks on top of the organic search results. But if your site looks outdated, untrustworthy, and takes too much time to load, the visitor will definitely bounce back to another source.
Benefits of good Website UI UX
So, it must offer a better user interface and quick navigation to attract users on your website.
You might be thinking:
What is Bounce Rate?
Bounce rate is a measurement of how many users interact to numbers of pages after landing on any page. Some search engine marketers refer to bounce rate as time spent by individual users, but it’s nothing more than a myth.
You can lower your website bounce rate score by creating interesting content, useful backlinks, and an effective user interface. Google search engine always wants to show the most relevant results with quality content that is easily readable for the user.
How to improve your Website User Experience?
- Create Easy To Read & Interesting Content
- Boost Up Your Website Speed
- Quick Navigation of Important Links
- Better Color Coding with Whitespace
- Simple Yet Effective User Interface
- Improve UX According To User Behaviour
Do you want to learn how to improve website UX according to user behaviour?
Well, there are some user-testing tools available which analyze how people interact with your website. If you can identify your audience behaviour through the website, then you’ll get a better idea for UX improvement.
Popular User-testing tools are
Crazy Egg is one of the most popular user-testing tools that offer user interaction using HeatMap, Confetti Map, and Scroll Map. The best way to identify users interaction is heat maps, they analyze user behaviour on your website with graphical colourful presentation.
All you have to do is check whether your audience spent the most time on your website and try to make that particular section more engaging. If the above tactics don’t sound technically to you, then we suggest choosing the best SEO agency such as Auxano Global Services, that can help you out in web UX improvement.
Elevate Local SEO Performance:
Most of the marketers treat Local SEO strategy for business listing purposes. To be honest, people are more likely to local search online before going to the store or taking online services. Local SEO offers ways to generate more leads and elevates your business trust factor, that’s why local SEO is important for your business.
Do you know?
As per global Google survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in-stock near them, hours, directions, wait times, and contact information.
A good local SEO can offer various information about your business including
- Location-Based Information
- Business Contact Details
- Opening Hours
- Review & Feedback
- Services & Products Details
In short, you can’t ignore local SEO strategies for better online presence. You can improve local SEO with a local business listing using local data aggregators. You can provide instant QA for location-based queries.
Ok, we know what you’re thinking:
How to improve Local SEO effectively?
- Use Location-Based Keywords
- “Services + Near Me” Content
- Optimize Your Local Landing Page
- Use JSON Through Google Tag Manager
- Try Multiple Directory Listing Tools
Here’s the deal:
There are various local listing directories and tools but you have to focus on the most effective tool i.e. Google My Business. It is a free business local listing tool that updates your business data regularly.
Mobile-Friendly Content Optimization:
We all are concordant on a point that internet traffic is silently shifting towards mobile devices. According to a survey, “ Almost 4.66 billion people were active internet users as of October 2020, encompassing 59 per cent of the global population. Mobile has now become the most important channel for internet access worldwide as mobile internet users account for 91 per cent of total internet users.”
Sounds interesting, right?
Nowadays, people love to browse the internet via mobile devices because they are more convenient, easily accessible, and relevant. Even search engines including Google also promote only those websites which have better mobile-friendly content optimization.
How to create mobile-first website design?
- Use AMP & Instant Articles
- Increase Page Load Speed
- Provide Easy Navigation
- Improve Readability & Visibility
- Try To Use Small Size Icons
- Image & Video Optimization
- Use Mobile-friendly Typography
Your website UI should be responsive and compatible with different screen sizes of mobile devices. Try to create web designs as per the mobile users, put short screens designs on your mind. In conclusion, your business website must offer an interactive experience for mobile users.
Content & Multimedia Enhancement:
“Content is the king” we all heard this phrase many times and it becomes cliche now. Multimedia and content are the basic things to improve the user engagement of your website. A better use of multimedia or visuals not only enhance UX but it also helps search engine optimization.
You can optimize images and videos by putting keywords in Alt Text and file name. Also, try to compress the size and dimension of multimedia.
You can simply improve the selection of images and multimedia position by using heat maps. As mentioned earlier, heat maps can offer a user interaction process throughout your website. You can check whether your multimedia is apt for users or just a space cutter. Try to find out your targeting audience first and add alluring multimedia that speaks for your business.
Also, quality content is ample to hook customers with your business website.
Don’t worry, we’re not going to explain how to write a blog post? It’s not relevant to talk about content writing between SEO techniques. The important thing is to write effective and engaging content copy. You can improve dull content by adding interesting visuals.
How to create engaging content that helps SEO?
A well-researched content copy is perfect for any reader but make sure it does not look bulky. An average content copy can allow 2%-3% of keyword density, that’s why you should work on keyword density.
Also, you should update content regularly. You can create longer blog content by adding a few latest information in existing blogs. Technology based content is the most sensitive because technology is changing everyday.
Here’s a tip:
Not all of your website content needs to update regularly. You should focus on only those blogs and pages that are performing well in terms of organic traffic. You can easily find out most traffic generating pages with Google Analytics.
It’s always good to update your content with the latest information such as year, SEO based title, trends, technology, and news. Keeping content up to date on your website builds trust between you and your customers.
Improve Visibility With Rich Snippets:
While talking about different types of SEO techniques, rich snippets is one of the most unique ways to help SEO practices. There are countless search results for every keyword but people will only click on the most relevant and attractive. Search engines keep improving their search snippets in order to improve user experience.
Google has introduced 32 different search results till now, and your website must be compatible with relevant search results. An apt rich search result can improve your business visibility as well as boost trust.
Make sure you’re leveraging Google’s search results features. Google is offering multiple types of search results according to your content. Some of the search results features are automatic and some of them need to be done manually.
List of General Search Results Categories:
- Basic Blue Link Results
- SearchBox & BreadCrumbs Results
- Graphical Element(Review Star, Images, Carousel)
- Knowledge Panel Results
- Featured Snippets
- One-Box (Temperature, Time)
- Google Discover Results
Do you know?
Google is constantly working to improve search results according to user intent and buyer’s persona to show the most relevant solutions. Featured snippets and a knowledge panel are the best examples of how Google understands their user intentions perfectly. Instead of what you want to say, try to focus on what your targeting audience is looking for.
Use semantically related keywords in order to thrive user intent. Semantic keywords are the meaning or intent behind a specific keyword phrase. You have to write informative content with targeted semantic keywords that describe topics in depth.
You might be wondering:
How to enable rich snippets for your website?
Rich results are a substance of how perfectly Google understands your website information and represents on SERPs. You have to organize website information so search engines can easily understand. All you have to do is optimize your website’s Structured Data.
What is Structured data? Structured data is a process to organize your website data in order to allow search engines to understand the entire content. It can be coded using on-page mark-up, also known as schema markup.
Use Schema.org for semantic vocabulary of tags and follow structured data general guidelines for better tag enhancement. If your website’s structured data labels each element perfectly, then it’s a higher chance that your content will rank on relevant keywords.
Note: Before investing time on Structure data optimization, first check does your website support rich results using a rich result test.
If you want to rank your website on top of the Google SERPs, then you should hire the best SEO companies such as Auxano Global Services. Our professional SEO experts have immense expertise in the latest SEO techniques to amplify modern SEO marketing strategy.
Why Choose Auxano Global Services?
Auxano Global Services is a renowned SEO company USA having a vast successful portfolio in all domains. Our professionals SEO experts strive to implement modern SEO best practices and advanced SEO strategy. Contact us now!