Are your Facebook pages not generating enough engagements? Something’s fishy here!

Have you optimized the Facebook pages? No? Ahh! There’s the problem.

Facebook and the pages are ideal for your customers to find more about your business and directly engage with your company. However, things might not appear satisfactory if your Facebook account doesn’t have a robust Search Engine Optimization strategy in place.

Is the Facebook SEO the same as the one for Google? No!

Facebook SEO is entirely different and works in the environment of Facebook only. It can take your venture among massive audiences and bring better than expected engagements to your doorstep.

Being a business, focussing on Facebook SEO is a must. You should responsibly curate perfect Facebook SEO strategies and find more customers willing to convert to your business.

FB Statics

Here are some inputs into the impressive Facebook SEO world to make you understand the necessity of prioritizing FB.

  • As high as 93% of users daily log in to Facebook in a week.
  • Do you know? 57% of users share valuable content using Facebook only.
  • A whopping 0.27% is the average engagement rate for every post on Facebook.

Indeed, Facebook has immense potential to skyrocket your marketing campaign. However, it requires some optimizations strategies and BAM! You get the best social media strategy for your business.

Now, the question is, how to do Facebook SEO?

Worry not. We’ll discuss everything in detail in the comprehensive guide below.

Let’s begin, shall we?

What Exactly is Facebook SEO?

The first checkpoint in our journey is to understand the meaning of Facebook SEO. So, stay tuned!

What Exactly Facebook SEO is?

So, what on earth is Facebook SEO?

Like other SEO techniques, Facebook SEO brings a massive audience to your business, catches higher engagements on the social platform, makes your Facebook account more visible to the audiences, and whatnot.

Now, you might be thinking about what’s the benefit of doing so many changes through Facebook SEO. Right?

Well, you will be stunned to hear the aftermath.

Let’s admit that Facebook holds accounts of all your top competitors having a massive clientele already. You need some Hogwarts magic to edge them over and bring more engagements on your social media.

Also, customers prefer engaging with a business having a significant reputation on Facebook. Or, in other words, your potential leads resort to Facebook, check your account and its reputation, and then decide whether to engage with your business or not.

So, Facebook SEO makes you more visible on the behemoth social media platform, and checks on all the above objectives.

As it makes your profile more visible to the right audiences, they engage with your posts and create a healthy environment on your account. Consequently, it attracts more audiences to your doorstep.

You cannot escape Facebook SEO as it gives your business a direction and propels the venture towards success. Besides, it has tremendous benefits that you cannot overlook.

Wondering about the benefits? Keep reading below to find the answers.

SEO: Benefits You Can’t Ignore

Facebook SEO is a game-changer. It can make your business transition into a successful brand in almost no time.

Facebook SEO has more benefits than you think. Let’s analyze them.

fb benefits you can't ignore

1. Displaying the Posts to the Right Audience

Finding the right target audience is essential to get more engagement on your posts.

A spice-box company will not generate significant engagements by displaying the posts to Facebook users having no intention to make such purchases.

So, you are required to find the ready-to-ripe audiences with the highest buying intents for your Facebook posts.

Luckily, Facebook SEO lets you do so in the blink of an eye. So, you can pinpoint the right audience and display your content to drive more engagements towards your business.

2. More Business Traffic

Who doesn’t like more customer traffic!

You would love to see massive traffic entering your website with a concrete intention to buy.

As they came to know about your business when they were interested in making such purchases, the traffic entering your business has qualified leads and ready-to-convert individuals.

Isn’t it a win-win scenario for you?

3. More Likes, Shares, and Comments

Repairing the social media reputation is a thing among businesses.

Earlier, owners used to strive hard to get more likes, shares, and comments on their Facebook posts. Since the inception of Facebook SEO, things escalated to a simpler landscape.

With the right audience viewing your posts, they are likely to engage with your Facebook account dramatically. So, you can get more likes, shares, and comments on your doorstep.

That’s all you were seeking. Weren’t you?

4. Higher Social Media Visibility

Account visibility is directly proportional to getting more customers down through your sales funnel.

So, your primary goal is to make your Facebook account more visible than ever. Is there a way to do so? Hell yeah!

You can leverage Facebook SEO to make your profile highly visible to the right audiences. That doesn’t mean that the “right” audiences are lesser in number.

They are massive and can change the fate of your business in a night. So, with Facebook SEO, you can check on all these objectives without a second thought.

Hopefully, you have understood the immense advantages that Facebook SEO offers to your business.

However, they might not be compelling enough for you to make investments. Isn’t it?

Don’t worry; we’ve got your back. We have created a separate list of compelling reasons to convince you of investing in Facebook SEO.

Let’s see.

Why Should You Invest in Facebook SEO?

Should you invest in Facebook SEO? Yes.

But, why? What makes Facebook SEO so essential to spend money?

Here’s a quick walkthrough of the most convincing reasons. Take a look!

Invest in Facebook SEO

1. More Conversions to Your Doorstep

You cannot disagree with the quality of traffic entering your website.

Facebook SEO sources high-quality traffic towards your website having numerous leads with the highest buying intent.

As the SEO strategies show your posts to the ready-to-convert audiences, they enter your website and spend considerable time browsing through your collections and services.

If your products are compelling enough, the website traffic rapidly converts and brings immense revenues in the blink of an eye.

Indeed, these are the die-hard reasons, demanding your investment in Facebook SEO.

2. Edge Out Competitors

Edging out your competitors can be a simple trick to push your business towards success.

When it comes to Facebook, you need to possess more engagements and followers to edge out your competitors. How to do so?

The answer is Facebook SEO. Through customized SEO strategies, you can get more engagements and followers than your competitors. Consequently, you become the BIGGER player in the industry.

That’s all you require to edge out competitors. Isn’t it? So, investing in Facebook SEO will help you take over the competitors like never before.

3. Better Brand Reputation

Facebook SEO fosters an enhanced brand reputation.

As you already know your customers prefer examining your social media handles to deduce whether an engagement with your business will be profitable or not.

So, you need a polished, proactive, and highly engageable Facebook account to build a better brand reputation on the social media platform.

Through Facebook SEO, you can improve the reputation that your accounts convey to the users. Consequently, you will get all the benefits that you were craving for eternity.

Isn’t an investment in Facebook SEO profitable?

4. Lead the Industry

Staying at the top and leading the industry might be a dream for your business.

However, it’s time to bring it alive and gain a significant competitive advantage to lead the industry.

Have you heard about the term ‘bot army’? That’s terminology that is used to denote the massive social media followers or supporters of an organization.

Through Facebook SEO, you can build the largest bot army and achieve next-to-impossible metrics in the blink of an eye.

Once you get more post engagements, Facebook followers, and other assets, you become highly popular on social media. Your business takes the center stage and becomes highly capable of leading the industry single-handedly.

Now, that’s a reason you cannot ignore.

5. Cost-Effective Strategy

Most people consider Facebook SEO to be a costly affair. They think of huge investments and draining their budget in the blink of an eye. Does thinking about SEO give you chills?


Good news for you! We are here to debunk the myth.

Facebook SEO is highly affordable. The investment is so convenient that even startups can leverage them in their social media marketing campaign.

Besides, when you collaborate with experts like Auxano Global Services, professional marketers can guide you to further minimize your investments.

All these things make an investment in Facebook SEO highly affordable and doable.

6. Sure-Shot Results

One thing that you might be fearing is related to the guarantee of fruitful outcomes.

Is it sure to churn sure-shot results when investing in Facebook SEO?

YES, Facebook SEO is a strategic campaign. It generates proven results and impacts your business pinpointed.

So, investing in Facebook SEO guarantees excellent results in a short span.

These points might have convinced you of investing in Facebook SEO. Now, you might be thinking that we missed out on incorporating actionable steps in our complete guide.

But, hey! Something excellent is waiting for you right below.

How to Do Facebook SEO?

We didn’t miss out on the actionable steps. And, our comprehensive guide comprises all the points required to skyrocket Facebook SEO.

How to Do Facebook SEO

Below are all the steps one needs to follow to boost their Facebook profiles dramatically.

So, fasten your seatbelts and enjoy the roller-coaster Facebook SEO ride. Let’s get started!

1. Begin with the Location Page

You need to set up the Facebook location page. Furthermore, you require embedding all the business locations if it’s a multi-region venture.

Wait. What’s a location page? It’s a separate address page that helps Facebook understand your location and the probable target audiences for your business.

So, create the location page as the first step in Facebook SEO. Once you incorporate all business locations on the page, you are ready to proceed further.

2. Remember, Business Information is Must!

Many companies fail to impress the Facebook algorithms as they miss out on providing business information on Facebook.

They need to impart clarity into the Facebook profile by clearly mentioning the number of operational hours, address, website URL, and phone numbers.

3. Find Relevant Keywords

Now that you have done the contact information part, it’s time to find high-target keywords for your business.

You need to prepare a list of all potential keywords that can help your Facebook profile emerge before the potential audiences.

4. Optimizing the About Section

It’s time to put the keywords into action.

Now, you need to optimize the about section of your business on Facebook. You can incorporate keywords into this part and make the platform algorithm perceive your business in a better way.

5. Embed CTAs

Call-to-Actions have become an essential aspect of marketing campaigns.

Similarly, you need to utilize them to skyrocket your Facebook SEO plan as well. You can keep the most relevant CTAs in your profile. Furthermore, you can update posts on Facebook with appropriate CTAs to direct the audiences.

6. Engage with Reviews, Comments, and Tags

Customers prefer businesses that interact with their customers on social media. They would appreciate the fact that you attend all engagements and get encouraged to interact with your company in the future.

So, you should focus on replying to each interaction directly and at the earliest to impress the audiences like never before.

How Can Auxano Global Services Help You?

Auxano Global Services is the leading Facebook SEO company. We are your strategic SEO partners and wish to help your business achieve all social media heights in the blink of an eye.

What makes us stand apart from others? Here are the reasons.

  • We hold demonstrated industry experience in creating an effective Facebook SEO strategy for many businesses and fetching them engagements that they never would have imagined.


  • Our experts have a high familiarity with the Facebook algorithms and can create strategies that help the clients in the long haul.


  • We design tailor-made strategies as our team knows that your business is different from others.

We understand that Facebook SEO is challenging. It takes experience, expertise, and time to excel at the strategies.

Worry not. You can give all your concerns to us. We ensure guaranteed results in the shortest turnaround time. Contact us now!


Frequently Asked Questions

  • 1. What is Facebook SEO?

    Facebook SEO refers to a bunch of techniques aimed at boosting your business account’s performance with higher visibility among the right audiences, more engagements, and conversions for your business.

  • 2. What are the benefits of Facebook SEO?

    Facebook SEO can help you achieve all social media metrics. You can get a better online brand reputation, receive more engagements on your Facebook posts, and get more followers on your handle. Furthermore, it helps in edging out the competitors, leading the industry, and creating more conversions in a short span.

  • 3. What are the best Facebook SEO strategies?

    Facebook SEO includes numerous strategies that can boost your social media performance. Among all, setting up the location page, finding premium keywords, wordsmithing the about section, and including CTAs are essential.

  • 4. Why should I invest in Facebook SEO?

    Firstly, Facebook SEO is cost-effective and guarantees proven results. Through Facebook SEO, you can achieve milestones like better brand reputation, competitive advantage, and whatnot. Finally, Facebook SEO multiplies your conversions and significantly increases your revenues. All these reasons make Facebook SEO an essential aspect of your marketing drive.

  • 5. Which is the best Facebook SEO company?

    Auxano Global Services is the best Facebook SEO company. Our experts have years of experience in understanding business requirements, curating pinpointed strategies, and skyrocketing your Facebook SEO campaign. Also, they are proficient in understanding the Facebook algorithm and customizing the strategies for optimum outcomes. Do you want us to boost your Facebook SEO game? Get in touch with us now!

About the Author

Nirav Upadhyay

Nirav Upadhyay

Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.