What is Fashion? It is something which people are craving for… Today’s generation is concerned about their looks and attire to the extent that they can even opt for totally rugged jeans just to become a style icon. Do you remember- how individuals have been influenced by the iconic style of Sharon Stone as Ginger? Every now and then, we just wonder how fashion has evolved in the latest decades.
Well, in such a scenario, when all are eagerly opting for various styles to make a statement; why should not clothing brands, manufacturers, websites, or vendors take a step forward to meet customers’ demands?
Doing so will immensely help them in boosting their business as well as income. On the contrary, it will also assist buyers in choosing their preferred style of fashion. If we talk particularly about fashion websites, then it is an undeniable fact that they have a golden chance to survive in this digital world when everything is made digital.
This digital era has given rise to many eCommerce websites. However, not every shopping site is successful in attracting visitors. What is the reason behind this ideology? It might be a poor SEO strategy for fashion brands and websites. Building an attractive website with some great styles of clothing and lucrative discounts or offers, are not enough to build a strong base in the online market.
What else is needed along with these prerequisites? It is definitely a well-strategized SEO for fashion eCommerce. If you are also thinking of starting your eCommerce website or want to expand your business online, then it is never too late. By contacting any experienced top-notch SEO services provider, you can take the business to the advanced level.
Getting more leads and connecting with people through your website is pretty easy with effective SEO. This will help you by showcasing your clothes to the right audience at the right time.
Below listed are some fashion SEO tips on getting started with SEO for a clothing brand. Have a look:
1. Find appropriate keywords
Keywords play a major role in taking your website to the top position of the google search engine. When you know what your customer needs are, then you can easily identify the right set of keywords and can include them in your SEO.
Keywords are basically of two types- long-tail and short-tail. Focusing mainly on long-tail keywords should be the topmost priority as chances are higher to get ranked over search engines. Moreover, long-tail keywords are less competitive. To keep up with the fashion pace, business websites must take one step forward by finding the right fashion SEO keywords.
A short-tail keyword like “ Women’s tops” would be highly competitive as more and more websites may be targeting the same keyword. So, it would not be fruitful to attract customers with this phrase. Instead of this, if we make this as “Women’s crop top without sleeves”, then chances of getting your product on the top position are higher as competition decreases.
You can even customize the keyword by adding your location to the phrase. To cite an example: your targeted keyword is “crop top for women”. To attract more visitors to your website, you can add your location to the keyword such as- “crop top for women Utah”. Adding a location to the keyword will enhance the searches and you will get more clicks and leads.
You can also try various free platforms to search for trending fashion keywords of 2021. Google keyword planner is one such website that can lend you a helping hand in getting the right set of keywords, even long-tail keywords.
2. Categorize your products effectively
Being the owner of a fashion website, you would be having an enormous range of products like jewellery, apparel, and other accessories. Enlisting all the products under one page may create confusion for buyers as there might be no clear description of each and every product; hence, they may leave the web page instantly.
What could be done? Instead of listing all the products under one page, try to have dedicated pages for different categories of products. This will give a more clear understanding of your offerings to your customers with a unique product description and appropriate keywords for a clothing store. Thereafter, you will notice more leads to your eCommerce site. You can also interlink your pages if you wish.
Categorizing and organizing your website and products are vital for the proper functioning of any website. This ensures that each and every dedicated page with a dedicated product has a clickable link and quality content. If you want to make your fashion clothes noticeable to every web crawler, then it would be useful to have links for all your items.
3. Make an impression with quality content
Many SEO consultants suggest that in order to make an impression, quality content is of utmost priority, which is an undeniable fact. But, the question is where to place that content? Auxano global services have gone far away to generate lead conversions. Your site is having no worth if it fails to convince customers to make a purchase. Here, high-quality content with full engagement plays a crucial role.
If your content is clear and has adequate features that are enough to compel visitors to become regular customers, then nobody can stop you from becoming the most trusted eCommerce website. Add interesting videos, images, blogs, or hyperlinks to boost your business and impress the audience with your authenticity.
Remember one thing, Google is very sharp at predicting the copied and original content. Don’t take it lightly and make your website more reachable to customers with relevant quality content.
4. Make use of social media
To survive for a long duration in this fashion industry, updating yourself over social media is the best bet to try. Create your social media profile and let the world be aware of you and your fashion business. It will not boost your ranking instantly, rather it will be- slow and steady.
In the present scenario, more and more people are trusting online businesses and making purchases quite often. Thus, by taking advantage of this you can make a strong social presence by posting regularly about your clothing brand and can target the right audience.
5. Image optimization
Do you know how important it is to optimize the images in blogs or any other fashion content? Customers get attracted to quality. Where do they see quality online? It’s in the website images. If you are uploading exceptional images by optimizing them according to the right dimensions, format, and quality, then it can boost up the conversion rate.
To be in the limelight, you need to be eye-catching. Customers will buy only those products which will appeal to them in the images. So, images can either save you or destroy you. If your motive is to stand out among your competitors, then improve and optimize your images.
How fashion blogging could promote you?
The added advantage for effective SEO could be fashion blogging with highly searched keywords as it will let the people be aware of your product. You don’t know how beneficial it would be to add keywords in the blog posts. When your blog post will consist of fresh content with fashion-related high volume keywords, then chances of staying on your web page and conversion are more.
You need to take care of one thing while posting blogs, never write with a motive of selling something, instead, write with a motive of providing authentic and reliable information to readers. This will generate trust levels among them which will ultimately result in lead conversion.
You can write upon some trending fashion trends like foreign culture or celebrity fashion. You can speed up the number of clicks by inserting a few links to your blogs as well.
SEO for fashion bloggers is interesting and interactive at the same time. Having the right set of tools required for SEO can solve the purpose for you.
How to improve fashion SEO?
Only expert SEO specialists can tell you how to manage and improve fashion SEO as they are equipped with the proper tools and techniques that are required to do effective SEO. SEO is not about setting formulas and it’s done. It is a continuous process of maintaining a website whether on-page or off-page. It needs improvement at every stage.
Utilizing Google analytics trackers and heat map generators are a couple of tools that SEO professionals use to improve SEO for the fashion industry. These tools can assist in finding the origin of users and to check how buyers communicate with your eCommerce site.
Fashion SEO with an eCommerce SEO consultant
Auxano Global Services is one of the most trustworthy digital marketing company which can offer you a highly engaging fashion website with its remarkable SEO services. We do SEO with a single aim – to increase the time that visitors spend on your website by fulfilling all the necessities.
Auxano Global Services also ensures to drive more traffic to your website by decreasing bounce rate and increasing ROI as well as conversion rates. If you are truly inspired by all the above tips and tricks and want to boost your fashion business, then try our fashion SEO services now.