Indeed, it is a fact that raising a small business is no less than a challenge. The owners get entangled in performing the core operations and in making their business a brand by following amazing marketing techniques. There are many small-scale entrepreneurs for whom marketing their small business has become a hard nut to crack. Am I right?

Do you know why it is difficult? It’s because they are inexperienced in the marketing arena, and follow inefficient strategies to market their businesses. So, here is the need for marketing agencies that can cater to the requirements of small businesses and can bring them to the topmost position in google search engines.

Small companies who are serious about marketing their business can invest in these agencies and can generate significant outcomes in a short span.

Here are the compelling small business marketing statistics, emphasizing on hiring a relevant Digital Marketing Agency.

1. Almost 81% of buyers research their interest on the Internet before shopping.

2. 4 out of 5 small businesses leverage marketing tactics and generate value from them.

3. 53% of small businesses hire a marketing agency to benefit their organization.

Did you realize the worth of hiring small business marketing agencies?

Not yet?

Don’t worry; we will let you know some convincing and informative points regarding small business marketing agencies, and concrete your faith in hiring them.

Let’s dive in, shall we?

What are the Benefits of Hiring Small Business Marketing Agencies?

As you can see, marketing agencies are a buzzword in the industry. From popularizing your venture to spreading brand awareness and harnessing more customers, these companies benefit the clients in multiple ways.

Here are the Advantageous Points.

1. Harness More Customers

Believe it or not, the Internet has millions of potential customers interested in your business. However, they don’t convert with your business as they don’t know about your brand’s existence.

So, digital marketing and SEO tactics uplift your business by helping it rank higher on the search engine result pages and making it appear before a massive audience. Consequently, you enjoy voluminous traffic entering your website having numerous ready-to-ripe leads.

2. Spread Brand Awareness

Most companies invest in spreading their brand awareness and making people know about their existence.

Do you have better brand awareness on your bucket list? Good news for you if that’s the case! As you already know, digital marketing services put your website among the top results on search engines, it gets higher visibility with more customers realizing what you do.

Also, the small business marketing agencies help you manage paid advertisements and enhance your awareness further.

3. More Website Traffic

A dormant website with feeble traffic is a waste of money. Remember that a website is the most prominent online door for customers to know about your venture and convert rapidly.

So, you need to harness more website visitors either by hook or crook.

However, you can rely on small business marketing and relevant agencies to manage website traffic and source your site with a huge crowd.

4. High-Quality Leads, More Sales

Website traffic is of no means when it comprises customers with no or lesser interest.

You need to bait for high-quality leads to rapidly convert to your business. However, identifying such leads can be a tough game. It requires extensive experience and expertise to do so.

With a proficient small business marketing agency holding your hands, you can easily find the leads and build high-quality traffic for your website.

What’s the impact? You get more sales and profitability in a short span.

Hopefully, you got an in-depth understanding of the benefits offered by small business marketing agencies.

Are you not convinced of spending your bucks in hiring small business marketing agencies? We have solid reasons to promote investment from you. Look down below!

Should You Invest in Hiring Small Business Marketing Agencies?

While you are still new to the marketing sphere, you might be wondering if hiring a small business marketing agency is profitable or not.

Should you invest in hiring such companies? What are the returns on such investments?

Hold on! We’ll address all your worries in the section below. Keep reading!

Investment in Small Business Marketing agency

1. Cost-Effective

Many small businesses think such investments to be an unnecessary expenditure. However, legends know that the returns generated by leveraging such tactics can bring hordes of benefits in a short span.

So, hiring such companies is cost-effective and brings immense revenues for small businesses.

2. A Massive Competitive Advantage

Around 20% of small businesses have not yet invested in digital marketing. Can you recognize some opportunities for your business?

You can overtake these ventures by investing in small business marketing agencies and generating substantial benefits in a short span.

So, you need to invest in finding a suitable company and hiring them to streamline your marketing efforts for the best outcomes at the earliest.

3. Customized Strategies

An agency like Auxano Global Services spends considerable time understanding your business, your customers, and their expectations from your venture.

Furthermore, they leverage such inferences in curating successful and customized strategies that work well with your small business.

So, if you wish to access tailor-made marketing tactics, it’s time to hire a professional small business marketing agency and get all that you have imagined.

4. Strategies Aligned with Trends

The digital marketing paradigms shift and make the niche more challenging than ever.

Luckily, professional small business marketing agencies align the strategies with the latest trends to edge your venture in the industry.

5. A Higher ROI

Are you chasing returns on investment? Here’s the best thing for you!

With pinpointed marketing strategies, you can hit the most sensitive business nerves. This will increase sales and bring higher ROI.

How do you curate such strategies? With small business marketing agencies, simple! So, investing in these companies has become a necessity for all small businesses.

As you saw, hiring small business marketing agencies are all the rage these days.

Moving on, let’s discuss some more essential points.

Launching Your Digital Marketing Journey

Is digital marketing all about launching a website, SEO, and content marketing? No, it’s far more than that! Most importantly, the success of digital marketing depends on some pre-process planning. So, it’s better to consider the following points before you step into the game.

1. Understand your Value Proposition

The first checkpoint in your journey is to find your value proposition. It’s better to find out the distinguishing value that your small business offers to the customers that other brands don’t. You can focus on benefits over features to understand your value proposition.

Furthermore, you can collect customer feedback at every phase of building your value proposition to check if you are focussing on the right things or not.

2. Who are your Audiences?

A sound understanding of your target audiences can help your small business travel long distances. You can customize your offerings according to their expectations and impress them.

So, the next phase of determining the perfect digital marketing blueprint for your brand is understanding every aspect of your audiences, their likes, dislikes, interests, and buying patterns.

3. Create SMART Goals

Blindly implementing digital marketing strategies will take you nowhere. So, it’s best to create SMART (Specific, Measurable, Achievable, Relevant, and Time-based) goals for your small business. Such small goals will help you track the performance of marketing tactics at every phase.

4. Work on your Brand Messaging Framework

Here are a few things to remember when creating the perfect brand messaging framework for your small business.

1. Help your customers understand what they can expect from your brand. It’s called a proactive brand promise.

2. Offer a clear perspective of what your services do for the customers and their subsequent benefits through a crisp positioning statement. For example, your brand can have a positioning statement like ‘we do A for B customers and bring C benefits’.

3. Express your brand mission and vision to reflect your small business’s beliefs to the customers before pushing them down through your sales funnel.

4. Choosing a specific brand tone has become a necessity these days. You can go with slight humor, sarcasm, or keep the language entirely professional when communicating with your customers through content. It’s your choice ultimately!

How Can Auxano Global Services Help You?

Auxano Global Services is the best small business marketing agency out there.

We understand your requirements and offer several game-changing services for your benefit.

Are you wondering what makes us the leaders? Here are the reasons.

1. We have collaborated with numerous small businesses and helped them transform into robust brands in their industries through well-curated marketing strategies.

2. Our team comprises proficient digital marketers having extensive experience in offering digital marketing ideas for small businesses.

3. We begin by understanding a business and offer tailor-made strategies to create the highest impact.

4. We aim to leverage premium marketing strategies and retain the benefits in the long haul.

After knowing so much about team AGS, you might be intrigued to get a glimpse of our small business marketing suite. Let’s dive deeper now!

What Do We Have in Store For You?

We have thoughtfully crafted our small business marketing suite. Our strategies include streamlining your business from scratch and helping you achieve goals like higher sales, better ROI, more website traffic, etc.

Here are the most compelling services for your small business.

Small Marketing Store

1. Keyword Analysis

Keyword Research

We know the importance of finding appropriate keywords and directing your marketing campaign. So, we begin by curating a list of all high-target key phrases before doing anything for your business.

2. Technical Audits

Many times, your website gets feeble outcomes as it hides numerous technical issues. Our team performs technical audits to identify the technical concerns in your website. Furthermore, we create strategies to eliminate such issues.

3. Competitor Analysis

Without knowing what your top competitors are doing, you cannot craft compelling marketing strategies for your business. So, our team invests considerable time analyzing your competitors and surfacing game-changing insights for your business.

4. Social Media Marketing

Social Media Marketing

Do you have any idea about the power of social media marketing? Our experts make a positive move by marketing your business over various social platforms. This step will engage social media users and their further connections. In this way, your business will be promoted to millions of users under one platform.

5. Website SEO

Our team follows compelling SEO strategies to optimize a website. We research high-target keywords in your industry, create content around them, and enhance the existing content pieces according to the key phrases.

Such an effort helps search engines understand what your business is all about and display it to the right audiences at the best time. So, our team will improve the performance and online visibility of any website that will ultimately attract more leads.

6. Technical SEO

Front-end is as important as backend. So to manage the front-end, we perform technical SEO consisting of activities such as website migrations, indexing, crawling, managing site speed, etc.

These factors are crucial in offering a consistent user experience when they land on your website. For example, a slowly-loading website can repel your website traffic causing a poor conversion. However, you get more website traffic and can successfully retain them for a prolonged period once we streamline the technical aspects of your website.

7. Local SEO

Local SEO

It is quite understandable that for small businesses, local SEO can do wonders. By conducting local SEO, our team can enhance the visibility of your business and make it appear on the first page of Google. Get in touch with our experts to get some insights into our local SEO strategies.

8. Email marketing

We are well aware of the advantages of email marketing. Although it’s a conventional marketing channel, email marketing maintains its importance among small businesses.

Do you know? Emails are the best methods to approach before the target audiences for small businesses. So, our team can directly pitch clients via email marketing. We can create welcome emails with higher opening rates for your business. Furthermore, our marketers can work on follow-up emails and newsletters to keep your customers engaged for a long duration.

9. Content Marketing

We help you provide value to your customers with informative content having relevant keywords. These content pieces help your website rank higher on search engines, furthermore.

10. Paid Advertisement

Do you find paid advertisements to be a challenging sphere? Not anymore! We take over your concern and invest our experts in managing the ad domain on your behalf for your small business.

11. Digital Marketing

The final move of our team for small businesses is digital marketing. We streamline numerous aspects for your brand to drive optimum outcomes for it.

From content marketing, SEO, email marketing, and technical enhancements, our team makes all changes to increase search engine crawlability and help you appear before the convertible audiences at the best time.

How much does Marketing Cost for a Small Business Agency?

Well, as of now, you might have got a clear idea about small business marketing techniques that can help your business to bring on the first page of Google. Without any doubt, it is the most beneficial way to make your business visible and convert it to a well-renowned brand.

Now, let’s get some idea about the cost factor of hiring any marketing agency. As the business is small, it is crystal clear that the budget will also be as per the financial situation.  In this case, hiring any affordable small business marketing agency would be the best option.

The costing factor may vary as per the SEO package you select for your business. Different agencies charge differently based on their services. If you are concerned about your business growth, then you assume the marketing cost to be anywhere between $700-$2000 per month. However, upon some deep research, you may also find an agency at $100 or less on a monthly basis, but that wouldn’t assure the quality of services.

Conclusion

Digital marketing is a necessity for small businesses. They must outstand the intense industry competition and appear before the best audiences. However, attending to the marketing requirements and catering to core needs can be a challenge for the owners.

Also, digital marketing is time-consuming and business owners can find it challenging to strike a balance between creating a compelling marketing strategy and focussing on their core operations. Is there a mid-way to such a concern? Luckily, yes!

They can collaborate with leading small business marketing companies like Auxano Global Services to manage their strategies. We can create trackable marketing strategies for your small business and ensure sure-shot outcomes at competitive price points. All the while you can focus on your core business operations and catering to a growing customer base.

So, do you need our assistance in managing marketing strategies for your small business? Contact us now!

Frequently Asked Questions

  • 1. What is a Small Business Marketing Agency?

    Small businesses have more challenges than other ventures when it comes to marketing. As the name suggests, a small business marketing agency has proficiency in managing these strategies for such ventures and bringing out the value in a short span.

  • 2. What are the Benefits of hiring a Small Business Marketing Agency?

    Small business marketing agencies have numerous benefits like customized strategies, competitive advantages, more website traffic, better online visibility, higher sales, and more. Most importantly, you can rank higher on search engines and generate better brand awareness.

  • 3. Why should you Invest in hiring a Small Business Marketing Agency?

    Firstly, you need to invest in digital marketing as other small businesses are doing it and risk overtaking you. Also, you need to optimize the wrinkles in your online presence to become visible to the right audience at the best time. All these reasons make investing in hiring a small business marketing agency essential for your venture.

  • 4. What are the top Small Business Marketing Strategies?

    The best small business marketing strategies comprise local SEO campaigns, social media marketing, technical audits, keyword research, competitor analysis, Google My Business setup, and tweaking the customized plan according to the current paradigms.

  • 5. Which is the Best Small Business Marketing Agency?

    Auxano Global Services is the best small business marketing agency. Our experts have years of experience in understanding various small businesses, developing excellent optimization and marketing strategies, and making your venture fit for better outcomes on search engines. Also, they are experts in optimizing your brick-and-mortar-type business from a local perspective via Local SEO and Google My Business setups and have immense industry knowledge in increasing customer engagement and traffic for your venture. Need our assistance in leveraging small business marketing for your practice? Get in touch with us now!

About the Author

Digital Marketing expert

Nirav Upadhyay

Nirav Upadhyay is a Digital marketing Head at Auxano Global Services, a renowned Digital Marketing Company. He started his career as an SEO Analyst in 2006 and has been in the field ever since. He excels at Search Engine Optimization, SMM, SEM and Product Marketing. Alongside his work as a Digital Marketing Head, Nirav also contributes to publications such as Entrepreneur, Bloomberg Businessweek, CIO, Huffington Post, The Drum and TNW.