Social media apps have already taken over a significant portion of our life and the app market, and their number continues to rise. With the rise in smartphone usage around the world, new potential for social networks with increasingly advanced functionality has developed.

As a result, many businesses can’t pass up the opportunity to be a part of the booming market and are considering developing new social media platforms. You must read this blog if you are one of them. We will show you how to make a social media app & how much it costs to build a bespoke social media app in this article. If you want to be fully prepared for the entire process, you should read it.

Market Prospects for Social Media Apps

With a total user base of 4.48 billion social media users worldwide in 2021, the social media and social applications business is already one of the largest. This equates to 56% of the world’s total population. You can identify your speciality with such a large user base. The most intriguing aspect is that the number of users continues to expand year after year, with an average annual increase of 13.1%. If the numbers don’t excite you, consider this: 16 new social media users are added every second.

Apps for Social Media of Various Types

To begin, let’s define the many types of social media apps. This will help you figure out which niche you’ll go into and which major competitors will be waiting for you there.

The following are the most prevalent sorts of social media to be aware of:

Apps for Social Media of Various Types

1. Apps for social media

They’re utilized to communicate and connect with others on the internet. Facebook and Twitter are examples of social networking applications that can be used for personal or corporate communication (LinkedIn).

2. Networks for sharing media

Users of such social apps can exchange a variety of media files (photos, videos, GIF files, etc.). Instagram, Snapchat, YouTube, and Vimeoo are the most well-known examples of this category.

3. Platforms for blogging and publishing

Users can start their blogs and publish their material on these social networking platforms. Tumblr and Medium are tremendously popular right now, with thousands of individuals posting every day.

4. Networks based on shared interests

This sort of social networking brings people together who share similar interests. On such sites, users can share their passions and associated experiences. Check out Good reads or last for some ideas.

5. Anonymous social media sites

Teens particularly enjoy this form of the social network since it allows them to speak anonymously with one another. Whisper, and After School is some of the most popular apps in this area.

Why Should You Develop a Customized Social Media App?

Let’s face it: people are starting to lose interest in traditional social media networks, and for good reason. For creators, entrepreneurs, and enterprises, social networks have become a minefield of aggravation because they are wide, generalistic, and geared to cater to everybody with an internet connection.

Everything from data breaches, zero monetization options, trolling, distraction overload, dying reach, constant algorithm updates that push people into paying for ads, and a lack of personalization are major contributing factors to the disenchantment with existing social media platforms.

There is, fortunately, an alternative for you. Thanks to contemporary technology, you now have the opportunity to design a social media app. Your social network, dedicated solely to you and your friends.

What are the advantages of creating your social networking app?

Let us clear things out for you once and for all if you have any doubts.

What are the advantages of creating your social networking app?

1. Direct Interactions:

Having your digital platform to communicate with your customers allows for more direct and simple contact. Your interactions will be unrestricted and there will be no restrictions to obey.

2. Entire Data Access:

Most mainstream social media sites do not provide complete client data access. They keep certain information so that firms might come back to them for more.

3. Creative Freedom:

Organizations often have to compromise their creative vision to adhere to the rigorous limitations of existing social media platforms. You have complete control over the app’s design, including its look and feel, interaction methods, and features when you create your app.

4. No Concerns about Reach:

Because traditional networks have so many businesses, competition is fierce, and networks deploy algorithms to block material. As a result, your content may not always reach the intended audience. This isn’t an issue with custom social networking app creation. At all times, your material will reach your target audience.

5. No Distractions:

What your audience sees is entirely up to you. So you may remove any adverts or information that isn’t relevant to your business and just shows what is relevant to your business.

App Architecture for Social Media

The structure of a social networking app is three-tiered: mobile client, backend, and database.

Profiles, connections, and feeds, which we saw in the previous sections, are three fundamental aspects that describe the client level. For users, these qualities essentially characterize social media. This allows people to express themselves, encourages them to use social media, and maintains their interest.

The scalability, efficiency, and performance of your social networking platform are all determined by the backend. It should be dependent on your social media app’s requirements, such as how many users it will have, how much load it will be expected to handle, and so on.

The database tier stores all of the data connected to the social media ecosystem. There are various database options, including SQL and NoSQL. SQL databases are the superior choice for social networking app development. For designing social networking applications, MySQL and PostgreSQL are two recommended database options.

The Development of a Social Media App in Five Steps

So, how can you get started developing social media apps?

What are the steps that must be taken?

In this section, we’ll go over the five phases involved in creating a social media app.

The Development of a Social Media App in Five Steps

1. Determine the goal and target audience.

The first stage is to thoroughly outline your concept and determine the precise objective of your social media network.

Only then will you be able to comprehend the market, determine your target audience, and identify competitors. This step will provide you with an understanding of what is currently missing in the market that your app can fill, what potential customers are seeking, and how you can target them to engage with your app.

2. Determine the Functions and Features

Determine the features and functionalities that will be included in the app while keeping your objective in mind and taking into account the budget and scope of the app. consider if you will implement all of the basic features that we mentioned in the previous section. You decide how each feature will be implemented and what functionalities it will cover. To help your app scale even further, look at advanced features.

3. Development and Design

Creating an initial sketch to establish a basic layout, then wireframing, and lastly prototyping to build a functioning model of the app are all part of the app design process.

The final design begins to take shape once all parties concerned have given their approval to the model. The development phase operates concurrently with the design process. It also necessitates meticulous planning and strategy. You must choose between Android and iOS, or both, as the platforms on which you want your program to be released. The technological parts would alter depending on this. If you don’t have much experience with design and programming, the best alternative is to hire dedicated social media app developers.

4. Promotion

Marketing should ideally begin while your software is still in development. You must consider how you will encourage customers to download your app, what incentives you will provide, and so on.

5. Examine

After you’ve launched your product, you’ll need to evaluate how well it’s doing in the market. This is critical because it allows you to identify areas for improvement and establish future action plans. You can accomplish this using a variety of analytical tools. You may use them to figure out how much time people spend on your app, which features they like to use, what user pain points there are, and so on.

Cost to Create a Bespoke Social Media App

Let’s talk about costs now that you know how to make a Bespoke social media app. isn’t it true that the financial aspect is important?

For your convenience, we’ll calculate three options:

  • The first is the cost of the first app version, which includes only the most basic features.
  • The second pricing is for a product that includes more features as well as app development services.
  • The third quantity is for a big project with a lot of moving parts.

Social media app development cost varies by multiple factors including functionality, size, platform, and many other important factors. However, if you are planning to get the app developed from scratch, it will cost around $15,000 to $25,000. The entire features-rich social media app development costs vary from $25k to $75k. You can directly contact our experts for fast and cost-effective Bespoke social media app solutions.

Customize Your Social Media App Development Cost


Even if you know exactly how to create social media app from the ground up, that doesn’t guarantee that the process will be simple and straightforward. Famous social networking applications such as Instagram, Facebook, and Twitter were not created overnight, so be patient and take tiny steps. Making a social networking app and turning it into a profitable product in this manner is a good decision.

Additional Reading

How Much Do Instagram Ads Cost?

How Much Does Facebook Advertising Cost?

Frequently Asked Questions

  • 1. How to make a social media app successful?

    Engaging content which is loved by consumers, Customised attractive app, Marketing strategy these all things work together to make social media app successful.

  • 2. What is the cost of building a social media app?

    It will depend on the no. of features, project details, project design, technology set, and many more things related to these. If you are planning to get the app developed from scratch, it will cost around $15,000 to $25,000. The entire features-rich social media app development costs vary from $25k to $75k. If you want to know the exact social media app development cost you can directly contact our experts.

  • 3. Is it easy to build a social media app?

    It’s not an easy job, though we believe through good ideas we can get great results. With our professional experienced team members, we can meet your expectations. Consult with our team today for more information.

  • 4. Which is the best social media app development company?

    Auxano Global Services is a leading mobile app development company in the USA having immense experience in social media app development. Our dedicated app developers are always revered to client’s requirements to make something beyond expectations. We are masters in creating engagement-driven and cost-effective solutions, contact us now.

About the Author

aakash soni

Aakash Soni

Aakash Soni is the Operational Head at Auxano Global Services, a complete Software development company that has been recognized by Clutch for its achievements and client satisfaction. He is a Master in Trending Technologies and has been involved in developing and implementing several innovative projects, including Entrepreneurial Trends, Data Analytics, Retail Technology ecosystems, Internet of Things, and Blockchain. He has an eye for spotting opportunities and is a strong advocate of disruption through technology and innovation. He has worked with Fortune 500 companies and helped many startup firms to rise in the market. He is leading the Auxano Global Services team to help clients leverage disruptive technologies like Blockchain & AI to deliver transformative business outcomes.