Boost Your Online Presence with Local SEO Tactics [2023]

Have you ever wondered how shops and businesses stack themselves in the top position of Google’s search results whenever you do a quick search?

That’s because these businesses have taken time to optimize for SEO to drive more customers and revenue. Local SEO services are all about how business can improve their online presence more specifically for the local target audience.

It will ensure that your customers find you locally and you are always on the top especially when your customer is nearby to you.

Without local SEO services, your business could miss out on some of the most relevant and qualified traffic which in turn results in going low on sales. So, if you want more local business, you need to avail of the best local SEO services in 2023 to gain maximum benefits.

Want more local business? Schedule a meeting with our local SEO specialist

So if you own or manage a local business or store, then it’s quite essential to make sure that your online website and directories are highly optimized as it’s the primary step to acquire more customers and increase the sales level.

Wondering how to rank your business at the top of the search results? Read this post ahead to identify how the below local SEO services can help you to boost your online presence.

⚜️ Why Local SEO Holds So Much Importance?

As you know, nearly half of Google’s search query is local queries. People usually tend to search for products or services near to them and you want your business to appear 1st in the list of search results. And whoa! That requires geo-targeted web content.

Let’s take an example to understand better.

There is a huge difference between asking Google: “how to install a light bulb” and “Where in the USA downtown I can buy a light bulb”. For the last query, Google needs to know:

✔️ Your company is located in the USA downtown. (proximity)

✔️ You’re selling light bulbs. (relevance)

✔️ You’re the best or the leading retailer to sell light bulbs. (prominence)

Local SEO is all about acknowledging Google the information it needs to determine that your business is most prominent, relevant and prominence in terms or products or services.

You will be glad to find out how much influence local search queries holds in to bring in new business. In accordance with the HubSpot;

☑️ 82 percent of smartphone shoppers conduct ‘near me’ searches.

☑️ Local searches lead 50% of mobile users to visit stores within one day.

☑️ 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

So, if your business isn’t optimized for organic search results, chances are high that you’d be missing a significant amount of traffic footsteps, revenue, and awareness that search engines like Google could be sent on your way.

🕵🏼 Does Your Business Is Looking Out for Some Help from A Local SEO Company?

How can you judge if you should hire a local SEO company for your business or not? Well, in that case, if your business matches any of the below-mentioned conditions, you need local search help.

📌 You have a local business/company with a specific service area.

📌 You hold some franchisees.

📌 You are working hard to grab in more traffic, sales and lead focused to some specific market areas.

📌 You’re interested to be on the top position on the online directories and listings.

📌 You want your company’s information to be available on Maps and navigation maps.

📌 Your company has offices in multiple cities but does not offer services worldwide.

💰 Auxano Global Services Local SEO Services Pricing & Packages

We understand that every company has its own set of requirements which is why we prefer building custom pricing and packages based on individual needs and objectives. We avoid disclosing our pricing until we understand your business-specific needs.

For instance:

Some local businesses might have a budget of $1000 and require only basic and affordable local SEO services. While the other organization may have multiple presences in the different parts of the countries with a fancy budge or $50,000 and needs full-fledged services to rank their business in the top position.

In such a case, if a local SEO company serves you with the one-size-fits-all package, it will create a negative impression that you won’t get a customized package as per your requirement.

To avoid such use cases, we have multiple sets of services that can help you to boost your business presence in the online space by 120%.

Top Local SEO Services at Auxano Global Services to Boost your business online presence by 120%

1. Google My Business Optimization

Google My Business consists of key information about your businesses that are shown when people search for companies near to them.

For instance:

A quick search for “sandwich shops near me” will yield the below results:

The listings at the top of the search results will make Google’s Local SEO 3 pack. It will help searchers to identify the sandwich shop located on the map and consist of key information like company address, phone number, website, office hours and so on.

If you want your business on the top position of the search results, you need to optimize your Google My Business listing. But, make sure to keep your business information consistent online across all mediums.

2. User Experience Analysis

🔶 If you want to attract more local traffic to your website, it’s quite essential to leverage top-notch user experience.

🔷 High bounce rates result in poor UX and which will create a negative impact on search results.

🔶 Make sure to have streamlined and appealing user experience to gain better results.

3. Keyword Targeting

To rank at the top position in the local search results, you need to at least target some local keywords on your website and in the site content.

For instance:

If a dental practice in the Ontario area wants to rank high in the local search results, they need to optimize their page titles, meta description, and should indulge keywords such as: “Top Ontario dentist” or an “award-winning Ontario dentist”.

Make sure to target location-based keywords so that your business appears in more local searches and people in your area can find and contact you.

4. Link Building

🔶 Earning backlinks from other reputable sites and businesses can also help in boosting your local search rankings.

🔷 Local engines like Google consider both the quality and quantity of the backlinks and so it’s quite essential to have a strong profile to improve rankings.

5. Local Citation Building

🔸 Along with managing Google My Business listings, you’ll also want to build your business local citations.

🔹 It consists of your business information like your company name, address, website, contact details, etc.

🔸 We make sure that your citations are updated and it drives the relevant traffic to your website.

6. Review and Rating Management

🔹 For a local business, it’s quite essential to manage, monitor and respond to the online reviews and feedbacks.

🔸 People consider reviews first before making any decision and so keeping your reviews updated; responding to the questions online and comments will encourage more visitors to approach your business.

🔹 Are you worried about how you will manage your business reviews? Don’t panic. We offer review management services to keep your digital presence shine in the online space.

⚜️ Work With Auxano Global Services To Grow Your Business

If your mind is tweaking with the thoughts “How much does it cost for Local SEO services” and thinking to hire “Local SEO company near me“, you’ve landed at the right place. Your customers are searching for your business and let Auxano Global Services be a part of your organization to help your customers find you. Be it a startup, mid-scale business or an established enterprise, we’ve served all types of business sizes across the globe.