Just tell me frankly, for how long do you think users use social media to connect with family and friends?

You might say 1 hour, 2 hours; but for some- their life totally surrounds social media, which means their day starts with “good morning” wishes through social media platforms and their day also ends in the same way. Not even the pandemic dared to cut this habit of individuals, in fact, it would be right to say that this pandemic played an important part in inclining youngsters, adults, and people of all ages toward social media platforms like Facebook, Snapchat, Instagram, Whatsapp, etc.

Apart from these social platforms, there was a unique concept that also rose to popularity i.e Marco Polo!

What is this platform- Marco Polo?

Marco Polo is often recognized as a “video walkie-talkie”. It is a video chat app basically to send instant video messages to one another. Any individual above 13 years of age can use this app. Overall, Marco Polo is a combination of social media and video chats – all in one place.

If someone is using iPhone and another is having Android, then also face-to-face conversation is possible via the Marco Polo app. Marco Polo will work in any corner of the world, mere with an internet connection.

No time zone problems anymore!

How it is different from social media?

Typical social media and Marco Polo are very different from each other. Marco Polo is real, trusted, and does not sell user data for advertising. It is far away from posting likes or making social comparisons.

Marco Polo is a little more practical. There is no need to fix any time to talk to friends. It gives the tone, context, and certainty to let users aware that their message was heard.

All the content of Marco Polo is stored in the cloud, users can have ample space on their phones for other items. Another exciting thing about Marco Polo is that it does not allow any unknown calling because people can only be searched through phone numbers.

Unlike many other social media platforms, Marco Polo is ad-free.

What are the features of the Marco Polo app?

The above information might have given a brief introduction to the app. Now, let us find some of its exciting features which form the base of its usage.

What are the features of the Marco Polo app?

1. Sign-In and register

This is the prime feature of this app. One cannot start using this app without signing up and registering. At the top of the page of Marco Polo, an option is available to sign in and register using the users’ name, phone number, and email. To complete this process, the user will need to verify OTPs over phone numbers and email.

2. Contact synchronization

This feature is required to facilitate communication with users’ contact lists. The contact list over the phone will automatically get synchronized with the Marco Polo app and then users can begin a conversation with any of their friends.

3. Communication

The function of this feature is to start communicating with kith and kin via video, audio, text, etc. Upon selecting the contact, users can easily communicate and that’s it.

4. History

Marco Polo app also has the feature of saving contact history. This feature will make it easy to find the contact with whom users talk repeatedly.

5. Message Status

Marco Polo, like many other messaging apps, enables its users to check the status of their messages like whether the message is read, received, or not.

6. Filter

Marco Polo also offers the feature of filtering the videos and voice. As a user, one can change to a lower pitch and may sound like a robot or someone who inhaled helium. This feature is interesting to try.

7. Manage profile

With this feature, users can add or change their profile details at any time. The details could be a username, password, profile name, contact number, email id, profile picture, etc.

8. Push to talk option

The Marco Polo app has another important feature. Users can use the Marco button to pin their location and start seamless voice and text communication.

9. Interoperability

This feature of the Marco Polo app allows users to communicate with each other irrespective of the platforms they are using- iOS or Android.

10. Favourites

This app also provides the feature of making a favourite list where a user can add his/her close friends or relatives.

Some other features of the Marco Polo app are listed below:

  • It is an instant video messaging app.
  • It is easy to make contact with users who are already using this app.
  • The homepage of Marco Polo is comprised of several rows of squares with different contacts or groups of contacts. It becomes easy to select the contact to start a video chat.
  • Users can also tap on the old videos in the chat history to watch them again and again.
  • Moreover, any person in the group contacts can watch all old video chats in the chat history.
  • As it is an instant messaging app, users can reply to their friends right away, just like a walkie-talkie.
  • Additionally, Marco Polo also provides features like adding texts or drawings to videos.

With all the above features of Marco Polo, you might have developed an interest to use emerging technology to build such an amazing instant messaging app for your consumers. However, if you are still in dilemma then have a look at some of its advantages and know how it can provide benefit to you and your business.

Advanced features & Monetization Model of the Marco Polo app

Talking about the app, it is available in a free version as well as a paid premium version (Marco Polo Plus).

The free version of the Marco Polo app includes basic features such as:

  • 100% free with no ads
  • Unlimited chats
  • Unlimited groups
  • Voice effects and camera filters
  • Notification controls
  • Emojis of various expressions
  • Ability to upgrade at any point

Whereas a paid premium version includes many additional features such as:

  • Speed controls
  • Save Polos in HD
  • Voice-only Polos in the time when you are not ready for a video message.
  • Customized emoji reactions
  • Subscribers will have 6 Plus Passes to share with friends and family (these passes unlock 2 months free of Marco Polo Plus!).

Marco Polo Plus Individual subscription will include would cost as per:

Marco Polo Plus Individual subscription

Advantages of the Marco Polo App

The advantage list of the Marco Polo app is quite long. Let’s go through it:

  • The app is far safer, especially for use by children as they can’t connect with strangers. It allows making contact with phone numbers. So, users can only contact people if they have a phone number.
  • Secondly, no public feeds or posts, no advertisements, and no inappropriate content.
  • Users can send or read messages at their time of convenience.
  • Users can look into the chat history and can enjoy watching old videos.
  • Group chats are possible and everybody in the group can see the chat history.
  • Another advantage is deleting any unwanted message or message that has been sent by mistake. Neither sender nor the receiver will see them.
  • Marco Polo is a sole app without any connections to larger social networks.
  • Users can have fun with videos by changing their voice or can add texts/drawings to the video messages.
  • Lastly, it is available in a free version as well as paid version.

Well, these advantages might put an impression on you to invest in Marco Polo app development. This is a great decision. As of now, you have made up your mind to build a Marco App, then it’s time to discuss the costing factor associated with its development.

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How much does it cost to build the Marco Polo app?

The costing factor is very simple. Based on the complexity, technology, and the number of features, the cost of building a Marco Polo app varies. Prices increase as more features are added.

If considering all the features of the app, then the development cost could be anywhere between $20k to $30k. The price range is totally based on the tech stack, characteristics of the app, development team involved.

This estimate of Marco polo app development might assist you in making up your mind to invest in it and serve the purpose of your business.

Before saying goodbye, let us have a look at which is the best app development company that you can choose to build such an app.

Why hire AGS For Marco Polo App development?

Building a Marco Polo app will bring innovative features that are rarely seen in any other messaging app.

If you are looking to build one such app, then contact AGS, a Bespoke Mobile app development company. We have professional developers with thorough knowledge of mobile apps and platforms.

Our mobile app developers understand the requirements and assemble all technology stacks to produce better-than-expected products for the users. They can help you make a seamless video sharing platform and decide the features your app will have without exceeding the budget.

Furthermore, we also offer consultations to help you evaluate the specifications to give you an edge in the industry.

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Our team has years of experience in developing various mobile apps and satisfying our clientele.

Contact us now to hire our app development experts!

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Frequently Asked Questions

  • 1. What is the Marco Polo app?

    The Marco Polo app is a communication platform created by Joya Communications in 2014. Since its inception, it has become one of the best video-sharing platforms among users. Like Snapchat, the Marco Polo app is the #1 app among users seeking entertainment when scrolling through their phones.

  • 2. What are the benefits of developing the Marco Polo app?

    Social media platforms are all the rage these days. People want to try new media every day and use them to share videos and messages. These apps get millions of active monthly users, third-party ad requests, etc. These benefits attract thousands of developers to replicate the Marco Polo idea at the earliest.

  • 3. Why should I invest in developing the Marco Polo app?

    The Marco Polo app has a massive market. As more users start using mobile phones, they want to register with new video sharing and messaging platforms online. So, these apps will not see a downfall in the upcoming decades. These reasons make investing in developing an app like Marco Polo essential for all investors.

  • 4. What is the cost required to develop a Marco Polo app?

    The price range is totally based on the features, tech stack, characteristics of the app & development team involved. The Marco polo app development cost could be anywhere between $20k to $30k. If you want to know the exact price of the Marco polo app development kindly feel free to contact our experts now!

  • 5. Which is the best Marco Polo-like app development company?

    Auxano Global Services is the best Marco Polo-like app development company. We will leverage the latest tools and technologies to deliver you the best possible product that will be loved by your customers. Need our assistance in developing such an app? Contact us now!

About the Author

Aakash Soni

Aakash Soni is the Operational Head at Auxano Global Services, a complete Software development company that has been recognized by Clutch for its achievements and client satisfaction. He is a Master in Trending Technologies and has been involved in developing and implementing several innovative projects, including Entrepreneurial Trends, Data Analytics, Retail Technology ecosystems, Internet of Things, and Blockchain. He has an eye for spotting opportunities and is a strong advocate of disruption through technology and innovation.He has worked with Fortune 500 companies and helped many startup firms to rise in the market. He is leading the Auxano Global Services team to help clients leverage disruptive technologies like Blockchain & AI to deliver transformative business outcomes.